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Observation – Insights & Hidden        Opportunities         By: Flor González
Catchy Shapes
Enchanting Themes                    Believe =                    Opportunity                    for Dream                ...
Enchantment Continuity                    Color Scheme                    Continuity
Enchantment Continuity Color Scheme Continuity
Age Equality
UnexpectedBold Color Use= TrendyAttempt to appealto a new, youngeraudience?
Problems &Solutions                           Solution =             Confusing                           Simple &         ...
Red Color Use = MostCatchy EntrancesAnchor location orclose proximity = MostCatchy Entrances
Increased Use ofElectronics                   Balance                             Increased Use of                        ...
Multi-Color = YouthfulTarget Audience
Multi-Color   Use              Youthful              Trend =              Voice
Overwhelming                 Quantity =                 Confusion                 Combos/All-in-                 One = “Co...
Multi-Color                            UseMatching Product toPersonnel ProductPreference/Personality
Red/Pink/Animal Print &Lace = Feminine &Romance?
Cost EffectiveUse of Space =Division
Health/Fitness, ‘PopStar Shimmer’ andGlobal ThemesRepeated Over &Over Everywhere
Appeal toEmotions =Past, Present andFuture“Memories”  Differentiation =  Value Added
Appeal toCustomization =Personalization
Store/Customer Type= By Sport/Activity
-Most stores had single customers (vs. accompaniedcustomers), despite that Frisco, TX is very family-oriented. Day of thew...
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Presentation Assignment #2

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Presentation - Assignment #2
by: Flor D. González

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Presentation Assignment #2

  1. 1. Observation – Insights & Hidden Opportunities By: Flor González
  2. 2. Catchy Shapes
  3. 3. Enchanting Themes Believe = Opportunity for Dream Realization Red Carpet = VIP Welcome
  4. 4. Enchantment Continuity Color Scheme Continuity
  5. 5. Enchantment Continuity Color Scheme Continuity
  6. 6. Age Equality
  7. 7. UnexpectedBold Color Use= TrendyAttempt to appealto a new, youngeraudience?
  8. 8. Problems &Solutions Solution = Confusing Simple & tags/prices Effective
  9. 9. Red Color Use = MostCatchy EntrancesAnchor location orclose proximity = MostCatchy Entrances
  10. 10. Increased Use ofElectronics Balance Increased Use of Natural Resources (e.g. sunlight)
  11. 11. Multi-Color = YouthfulTarget Audience
  12. 12. Multi-Color Use Youthful Trend = Voice
  13. 13. Overwhelming Quantity = Confusion Combos/All-in- One = “Cost Effective”Health/FitnessTrend
  14. 14. Multi-Color UseMatching Product toPersonnel ProductPreference/Personality
  15. 15. Red/Pink/Animal Print &Lace = Feminine &Romance?
  16. 16. Cost EffectiveUse of Space =Division
  17. 17. Health/Fitness, ‘PopStar Shimmer’ andGlobal ThemesRepeated Over &Over Everywhere
  18. 18. Appeal toEmotions =Past, Present andFuture“Memories” Differentiation = Value Added
  19. 19. Appeal toCustomization =Personalization
  20. 20. Store/Customer Type= By Sport/Activity
  21. 21. -Most stores had single customers (vs. accompaniedcustomers), despite that Frisco, TX is very family-oriented. Day of theweek/time was probably very influential (I made observationsMonday early afternoon).-Most stores had very friendly, warm employees, particularly Macy’s(I was asked to be helped very frequently). My bias in favor of Macy’sprobably influenced in my perspective.-Out of Season items are what are mostly on sale.-Sale items are either out of sight in a corner in the back of the storeor in plain sight/middle of the hall.-And…of course chocolate impulsivity can readily be found nearregisters.

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