Redefining social network services

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Web Intelligence and Intelligent Agent Technology 2007

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Redefining social network services

  1. 1. Redefining Social Network Services A Solution to Personal Information and Knowledge Management Tingting Jiang, Daqing He School of Information Sciences University of Pittsburgh
  2. 2. Research Questions <ul><li>Why redefine social network services (SNS)? </li></ul><ul><li>Why redefinition involves personal information and knowledge management (PIKM)? </li></ul><ul><li>How to design PIKM-oriented SNS? </li></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1
  3. 3. Social Networking <ul><li>Publicity of social circles </li></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 2
  4. 4. Defects of Social Networks <ul><li>Distrust – decreasing relationship quality </li></ul><ul><li>Fragmentation – maintenance burden </li></ul><ul><li>Duplication – collective migration </li></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 3
  5. 5. Research Questions <ul><li>Why redefine social network services (SNS)? </li></ul><ul><li>Why redefinition involves personal information and knowledge management (PIKM)? </li></ul><ul><li>How to design PIKM-oriented SNS? </li></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1
  6. 6. Pop-up Concepts SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 4 relationship people technology social network communication intellectual capital information knowledge individual PIKM SNS
  7. 7. Concepts Organized SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 5 PIKM exchange consumption individual information knowledge intellectual capital people relationship communication social network SNS technology
  8. 8. Personal Information and Knowledge SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 6 Personal Information Personal Knowledge Everyday Tasks evidence guidance Individual Intellectual Capital
  9. 9. Seven PIKM Principles SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 7 Sense-making, hypothesize, identify… Analyzing I & K Categorize, index, file, integrate… Organizing I & K Question, test, confirm… Evaluating I & K Backup, encrypt… Securing I & K Meet, share, communicate, co-work… Collaborating with I & K Answer, present, publish… Conveying I & K Browse, search, ask, learn… Accessing I & K Processes Principles
  10. 10. PIKM Framework SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 8 The dynamics of PIKM and collaboration network explicit ------------- tacit evaluating organizing analyzing securing collaborating collaborating collaborating accessing conveying
  11. 11. SNS + PIKM: Win-Win <ul><li>SNS as PIKM tool </li></ul><ul><ul><li>Cultivating relationships for collaboration </li></ul></ul><ul><li>PIKM as SNS goal </li></ul><ul><ul><li>Strengthening trust in practical environment </li></ul></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 9
  12. 12. Research Questions <ul><li>Why redefine social network services (SNS)? </li></ul><ul><li>Why redefinition involves personal information and knowledge management (PIKM)? </li></ul><ul><li>How to design PIKM-oriented SNS? </li></ul>SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 <ul><li>Platform Module </li></ul><ul><li>Knowledge Network of Practice </li></ul><ul><li>Collaboration Workspace Module </li></ul><ul><li>Personal Profile </li></ul>
  13. 13. An Initial Model - 1 SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 10 Workspaces (W) Collaborators ----------------- Interaction area ----------------- Resources repository ----------------- Tools Personal profile (P) Virtual identities Intellectual repository Social network
  14. 14. An Initial Model - 2 SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 11 P P P P P P W W W W W W W W P evaluating organizing analyzing securing accessing conveying collaborating search engine, email, Web… collaborative filtering, user rating… blogging, bookmarks, database… spreadsheets, visualizations… passwords, firewalls… presentations, HTML… social networking… Knowledge network of practice Platform
  15. 15. Thank you!

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