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Bringing CUUSOO style user innovation to Hong Kong


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Bringing CUUSOO style user innovation to Hong Kong

  1. 1. CUUSOO in Hong Kong Bringing User Innovation to HK (and the world!) Nicholas Wang
  2. 2. Why am I doing this? Unfair Inspired by Kohei Nishiyama A Meaningful Life
  3. 3. So what’s the Problem? “Creators” not valued in Hong Kong Suppressed by Business owners No Design Freedom Designs don’t fulfill user needs
  4. 4. A Flawed System IPs are not respected Hence Designers are Not Valued Hired Designers are paid for their time Individual Designers sell their Designs
  5. 5. CUUSOO to create New World Order!
  6. 6. Collect & License Wishes Users Manufacturers Wishes Collect License
  7. 7. Designers to Design Designs meet user needs License designs to Manufacturers Designers keep the rights Concentrate on Designing
  8. 8. How Good? Best Selling Item in MUJI Annual Sales: €8.2 mil Royalty: €92k MUJI Sofa CUUSOO Index: 100%
  9. 9. How Fast? An Idea Became a Product in 18 days MUJI Lamp CUUSOO Index: 100%
  10. 10. How Attractive? Users Willing to Pay Double! CEO’s PC CUUSOO Index: 100%
  11. 11. Even if not Produced, Idea has its Value 918 customers CUUSOO INDEX: 64%
  12. 12. Hypothetical Ideas are listed on CUUSOO
  13. 13. User Communities play the role of Investors
  14. 14. CUUSOO’s System Evaluates Wishes’ Changing Value Wish Maker License Purchaser
  15. 15. Product Development opportunities are Quantified 100% 21% 30% 100% 42% 26% 61% 51% 54% 36% 29% 28%
  16. 16. Manufacturers Offer their Estimates Choose plan with Maximum Profit
  17. 17. Customers choose their Preferable Price Reserve within Budget
  18. 18. But Only in Japan
  19. 19. Not Anymore! We’re bringing CUUSOO to Hong Kong (and the World!)
  20. 20. We Start Small with just one bag The Kayla Tote bag
  21. 21. Complete One Life-cycle On a small scale Designer to act as Manufacturer Once proven, we duplicate
  22. 22. The Goal Nick Designers To use CUUSOO’s system in HK License their designs Prove it works Complete Exit Spread the news
  23. 23. Dependencies Designers to Submit Designs Users to help Market the Designs Everyone contributes to Growth of Community Manufacturers to Come on Board
  24. 24. Risks International Legal issues Payment Issues Trust
  25. 25. A Year from Now Our History will become Case Study!
  26. 26. Nick’s Wishes Return control to “Creators” Creative Designs Respect IPs Communities to pick ethical manufacturers Manufacturers to keep a clean reputation
  27. 27. What You Can Do Participate in design process Marketing - blog, t weeter, facebook... Submit your own wishes and designs Spread the word
  28. 28. Feedback? Facebook CUUSOO HK group Nick (cloneofsnake)