Wk gets social_google+


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Wk gets social_google+

  1. 1. August 18 th , 2011 Wolters Kluwer Gets Social Team Google+ +1 Jesse Bruns
  2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Team Charter </li></ul><ul><li>Google+ Overview </li></ul><ul><li>Google+1 Overview </li></ul><ul><li>Google+ vs. Facebook Implications </li></ul><ul><li>Google+, +1 and the Enterprise </li></ul><ul><li>Discussion </li></ul>
  3. 3. Introductions
  4. 4. Team Charter <ul><li>Social business is important and it is beginning to permeate many aspects of marketing, product management and customer service </li></ul><ul><li>Team will collaborate on social across </li></ul><ul><ul><li>WK business units </li></ul></ul><ul><ul><li>Geographies </li></ul></ul><ul><li>Team will share </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Best practices </li></ul></ul><ul><ul><li>Training materials </li></ul></ul><ul><ul><li>Success stories </li></ul></ul>
  5. 5. Google+ Overview <ul><li>Google social networking platform to rival Facebook </li></ul><ul><li>Google plans to integrate search and social </li></ul><ul><li>Google wants to make data easier to consume and share </li></ul><ul><li>Chose Google+ name because it is an extension of Google itself </li></ul><ul><li>5 million users in three weeks </li></ul><ul><li>At this time, you must be invited to join </li></ul><ul><li>Selected big brands have been participating (Ford, CBS) </li></ul><ul><li>Not Google’s first foray into social </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Orkut </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Buzz </li></ul></ul><ul><ul><li>Wave </li></ul></ul>
  6. 6. Google+ Overview – Status and Stream
  7. 7. Google+ Overview - Circles
  8. 8. Google+ Overview - Hangouts
  9. 9. Google+ Overview - Huddle
  10. 10. Google+ Overview – Instant Uploads
  11. 11. Google+ Overview - Sparks
  12. 12. Google +1 Overview <ul><li>Google’s answer to the Facebook Like button </li></ul><ul><li>Add sentiment to search results </li></ul><ul><li>White and blue state </li></ul><ul><li>Shows on your Google+ profile and to your network </li></ul><ul><li>Shows in natural search results to people in your network and potentially to others outside of your network </li></ul><ul><li>Companies can add to their websites to encourage +1’s </li></ul><ul><li>Now part of paid search ads (SEM) as well </li></ul>
  13. 13. Google+1 Overview – “White”
  14. 14. Google+1 Overview – “Blue”
  15. 15. Google+1 Overview – Paid Search
  16. 16. Google+1 Overview – Google+
  17. 17. Google vs. Facebook Implications <ul><li>More U.S. traffic on Facebook </li></ul><ul><li>People consume online data differently </li></ul><ul><li>Facebook 500 million + users (no pun intended) </li></ul><ul><li>Follow the money – advertisers pay the bills </li></ul>
  18. 18. Google vs. Facebook Implications <ul><li>Facebook can target better based on user submitted demographic data </li></ul><ul><li>Google cannot as searching is mostly anonymous </li></ul><ul><li>Google+ elevates Google into the targeted landscape </li></ul><ul><li>Do not track legislation may make tracking cookies obsolete </li></ul><ul><li>Consumers listen to friend and peer recommendations more often than anonymous reviews and marketers </li></ul><ul><li>SEO – algorithm model vs. user driven model </li></ul><ul><li>People get the Like concept. Will they understand +1? </li></ul><ul><li>Consumer privacy concerns – Google vs. Facebook </li></ul>
  19. 19. Google+, +1 and the Enterprise <ul><li>Google +1 </li></ul><ul><li>Brands rely on both natural and paid search - higher relevancy in ad serving is important </li></ul><ul><li>+1’s show up when searching; a key trigger in the purchase funnel </li></ul><ul><li>Likes are generally a point in time in the Facebook stream </li></ul><ul><li>Google+ </li></ul><ul><li>Will consumers adopt? </li></ul><ul><li>Will Google optimize for brands? </li></ul><ul><li>Google has an advantage in that they can leverage other social (YouTube) </li></ul>
  20. 20. Connect with us… <ul><li>Jesse Bruns – Internet Marketing Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn – www.linkedin.com/in/jessebruns </li></ul><ul><li>Amanda McAlpine – Social Media Marketing Coordinator </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn – www.linkedin.com/in/amandamcalpine526 </li></ul>