The competition with the biggest network in the industry
It’s the competition with the biggest wins
Here are some of the previous cars that were WON BY, and whose campaigns were CREATED BY students JUST LIKE YOU.
Please read complete brief at www.topadexec.comYou can compete ON YOUR OWN or in a team of TWO PEOPLE.Teams of two can be from the same or different schools, or even a mix of an MBA anda BBAstudent!Students with Business Majors AND Minors can compete! (Business Option)
Phase 1: The Elevator Pitch – DEADLINE: January 23rd, 2012, 11:59am EST2-page sales pitch of why your idea is the best in the countryMaximum 2 pages (Maximum 3 pages for appendices)Total – 5 pages Phase 2: The Strategy Document (Top 25)Comprehensive report outlining strategy, media channels, creative Elements, positioning and executionPhase 3: Rubber Meets the Road (Top 10)Invited to downtown Toronto for a FREE two - three night event30 minute presentation of your strategy to a panel of senior industry judges
Past Competitors and how they made their way to the industry through Canada’s Next Top Ad Exec.
How to make a wicked first submission: You only have one kick to be the best – so make it a good one! These are actions that need to be taken in order to maximize your potential in CNTAE and submit the best.
The competition with the biggest network in the industry!
Feel free to contact your Campus Account Manager (CAM, Vicki Carayannakis) for any questions.A full PDF is available on the website detailing everything.GOOD LUCK, BRILLIANT LAURIER STUDENTS!
Topadexec Laurier Presentation
CANADA’S NEXT TOP AD EXEC
Our MissionTo establish a bridgebetween industries anduniversities to enable aconstant exchange ofexpertise, mentorship, and career opportunities inthe areas ofmarketing, strategy &communication.
In 5 years……CNTAE has given away 10 cars, $250,000 worth of prizes, and over 25 internships to contestants!
Did you know that students JUST LIKE YOUhave been responsible for the Canadiancampaigns for these cars?
2012 ChallengeDevelop an integrated marketing communications campaign to launch anall-new Chevrolet vehicle to the target audience in urban city centersacross Canada by using the following channels:• New media/digital/event/guerrilla/social/viral/mobile/experiential• Traditional media in its new avatarRequirements:• Budget: $5,000,000 (maximum)• Timing: Fall 2012Campaign must:• Be executable in all major Urban centers in Canada• Be executable and relevant in English and French• Include integrated multicultural elements/tactics/strategies – ensure the changing demographics of today’s Canadian Cities are reflected• Use realistic costs for budgeting Visit www.topadexec.com for more details!
How does it work? Phase 1: The Elevator Pitch DEADLINE: January 23rd, 2012 11:59 EST 2 – page summary outlining your bright idea, 3 pages of appendices: total 5 pages + CNTAE title pagePhase 2: Top 25 – The Strategy Document Comprehensive Marketing Plan, including appendices outlining strategy, media channels, creative elements, positioning, execution + more Phase 3: Rubber Meets the Road 30 Minute final presentation of strategy at the closing ceremonies to industry and academic judges Two words: Bring. It.
2012 Prizing1st Place: Two Chevrolet Sparks! 2nd Place: Two $2,500 Scholarships 3rd Place: Two $1,000 Scholarships
Where are they now? Anita Javed – TAXIBram Warshafsky – Johnson & Johnson Amy Tran – Fuse Marketing Chris Marrone – Juniper Park Guillermo Anderson – Wunderman Heather Moffat – Marshall Finn Monica Walker – BCG David Sherrard – Mercedes-Benz Mark Scattolon – e=mz2 Maya Cieszynska – PepsiCo Michael Holmes – Microsoft You – Your dream Job
What’s in it for you? CNTAE can change your life. WIN A CAR GET A JOB LEAVE A LEGACYGRAND PRIZE of (2) Internships Your idea can be Chevrolet Vehicles available through executed by Chevrolet our sponsors and partnersFULLY LOADED BECOMENO STRINGS CANADA’S NEXT ATTACHED TOP AD EXEC
Tips For A Wicked First Submission early & frequently on the product & competitors your Idea!Use 5 pages