Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CANADA’S NEXT TOP AD EXEC
Our MissionTo establish a bridgebetween industries anduniversities to enable aconstant exchange ofexpertise, mentorship, a...
In 5 years……CNTAE has given away 10 cars, $250,000 worth of prizes,        and over 25 internships to contestants!
Did you know that students JUST LIKE YOUhave been responsible for the Canadiancampaigns for these cars?
2012 ChallengeDevelop an integrated marketing communications campaign to launch anall-new Chevrolet vehicle to the target ...
How does it work?       Phase 1: The Elevator Pitch  DEADLINE: January 23rd, 2012 11:59 EST  2 – page summary outlining yo...
2012 Prizing1st Place: Two Chevrolet Sparks!       2nd Place: Two $2,500 Scholarships       3rd Place: Two $1,000 Scholars...
Where are they now?                   Anita Javed – TAXIBram Warshafsky – Johnson & Johnson           Amy Tran – Fuse Mark...
What’s in it for you?              CNTAE can change your life.   WIN A CAR            GET A JOB          LEAVE A LEGACYGRA...
Tips For A Wicked First Submission      early & frequently      on the product & competitors            your           Ide...
2012 Partners
Contact Information:                       University CAM:                     Vicki Carayannakis                cara2140@...
Upcoming SlideShare
Loading in …5
×

Topadexec Laurier Presentation

670 views

Published on

This is a

Published in: Business, Career
  • Be the first to comment

  • Be the first to like this

Topadexec Laurier Presentation

  1. 1. CANADA’S NEXT TOP AD EXEC
  2. 2. Our MissionTo establish a bridgebetween industries anduniversities to enable aconstant exchange ofexpertise, mentorship, and career opportunities inthe areas ofmarketing, strategy &communication.
  3. 3. In 5 years……CNTAE has given away 10 cars, $250,000 worth of prizes, and over 25 internships to contestants!
  4. 4. Did you know that students JUST LIKE YOUhave been responsible for the Canadiancampaigns for these cars?
  5. 5. 2012 ChallengeDevelop an integrated marketing communications campaign to launch anall-new Chevrolet vehicle to the target audience in urban city centersacross Canada by using the following channels:• New media/digital/event/guerrilla/social/viral/mobile/experiential• Traditional media in its new avatarRequirements:• Budget: $5,000,000 (maximum)• Timing: Fall 2012Campaign must:• Be executable in all major Urban centers in Canada• Be executable and relevant in English and French• Include integrated multicultural elements/tactics/strategies – ensure the changing demographics of today’s Canadian Cities are reflected• Use realistic costs for budgeting Visit www.topadexec.com for more details!
  6. 6. How does it work? Phase 1: The Elevator Pitch DEADLINE: January 23rd, 2012 11:59 EST 2 – page summary outlining your bright idea, 3 pages of appendices: total 5 pages + CNTAE title pagePhase 2: Top 25 – The Strategy Document Comprehensive Marketing Plan, including appendices outlining strategy, media channels, creative elements, positioning, execution + more Phase 3: Rubber Meets the Road 30 Minute final presentation of strategy at the closing ceremonies to industry and academic judges Two words: Bring. It.
  7. 7. 2012 Prizing1st Place: Two Chevrolet Sparks! 2nd Place: Two $2,500 Scholarships 3rd Place: Two $1,000 Scholarships
  8. 8. Where are they now? Anita Javed – TAXIBram Warshafsky – Johnson & Johnson Amy Tran – Fuse Marketing Chris Marrone – Juniper Park Guillermo Anderson – Wunderman Heather Moffat – Marshall Finn Monica Walker – BCG David Sherrard – Mercedes-Benz Mark Scattolon – e=mz2 Maya Cieszynska – PepsiCo Michael Holmes – Microsoft You – Your dream Job
  9. 9. What’s in it for you? CNTAE can change your life. WIN A CAR GET A JOB LEAVE A LEGACYGRAND PRIZE of (2) Internships Your idea can be Chevrolet Vehicles available through executed by Chevrolet our sponsors and partnersFULLY LOADED BECOMENO STRINGS CANADA’S NEXT ATTACHED TOP AD EXEC
  10. 10. Tips For A Wicked First Submission early & frequently on the product & competitors your Idea!Use 5 pages
  11. 11. 2012 Partners
  12. 12. Contact Information: University CAM: Vicki Carayannakis cara2140@mylaurier.ca Canadas Next Top Ad Exec at Wilfrid Laurier www. topadexec.com Thank you!

×