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Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing

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Alex Turner, Director of Sales Development at Wrike, presents "Aligning Sales and Marketing Teams Through Account-Based Marketing" in Boston #FlipMyFunnel Roadshow.

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Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing

  1. 1. 1| Company All Hands. December 2015 slideWrike Aligning Sales and Marketing Teams through Account- Based Selling, Alex Turner, Director of Sales Development at Wrike
  2. 2. 2| Company All Hands. December 2015 slideWrike
  3. 3. 3| Company All Hands. December 2015 slideWrike How did I get here?
  4. 4. 4| Company All Hands. December 2015 slideWrike What exactly is Account-Based Sales Development? Time to focus on accounts, not leads Focus on conversions not leads Recognize revenue not leads Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)
  5. 5. 5| Company All Hands. December 2015 slideWrike ABSD at Wrike - How do we tell the story?
  6. 6. 6| Company All Hands. December 2015 slideWrike What’s Next? Building a best in class Sales Development Org through Sales and Marketing Alignment

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