about the app MADE WITH LOVE IN SEATTLE BY‣ The BBC Global iPlayer for iPad will be available in Western Europe App Stores on July 29 ‣ Additional markets will be available as license agreements allow‣ The app allows users to access hundreds of hours of BBC content like Top Gear, Doctor Who, Monty Python and more ‣ Additional content will be added to the app regularly‣ The app is subscription-based, allowing users to watch unlimited commercial free content ‣ Users without a subscription can watch a limited selection of content‣ Users can both stream and download videos
about pinch/zoom MADE WITH LOVE IN SEATTLE BY‣ pinch/zoom is a Seattle-based mobile design agency‣ We were founded in 2008 by mobile expert and veteran mobile designer Brian Fling ‣ Brian is also author of O’Reilly’s bestselling Mobile Design and Development http://mobiledesign.org‣ We’ve designed apps for New York Times, eHarmony, ADP, Delta, HSBC, PayPal and many more ‣ Our client list includes Best Buy, Marriott, Salesforce, and more‣ We have a staff of 12 designers and developers all based in our Seattle ofﬁce‣ We offer end to end mobile design and development services for iOS and HTML5 ‣ Typical engagements include strategy, concept, design, development and deployment to App Store
about the project MADE WITH LOVE IN SEATTLE BY‣ The BBC app was designed by pinch/zoom ‣ BBC hired pinch/zoom based on their deep knowledge and over a Home Screen decade’s experience of creating mobile experiences l GENRE GENRE GENR‣ pinch/zoom & BBC designed the iPad app as a new means to connect people to the wealth of BBC content PROGRAMME ‣ We worked with BBC to deﬁne strategy, pricing, wording, content, PROGRAMME GENRE GENR design, interactions and more PROGRAMME‣ pinch/zoom created an interaction concept to test with 32 GENRE GENRE GENRE GENR users between Dec 2010 and Feb 2011 in New York PROGRAMME PROGRAMME PROGRAMME ‣ New York-based usability ﬁrm, Creative Good facilitated the usability tests FREE RECOMMENDED POPULAR RECENTLY ADDED HOLIDAY HUGH LAURIE’S FAVS MINE‣ We did rapid design iteration based on real-time user and FEATURED FEATURED GENRES NEWS MY BBC client feedback Wednesday, January 12, 2011
our design process MADE WITH LOVE IN SEATTLE BY the strategy the experience the design Goals & Objectives Screen Flows & App Map High Fidelity Mockups Ethnographic & User Research Wireframes Interface Library Guidelines Contexts & Mental Models Interaction Design & Behavior Style Guide Screen Descriptions Touchable Prototype Animation & Interaction Guidelines User Testing, Feedback, Review
what we learned MADE WITH LOVE IN SEATTLE BY‣ iPad users are incredibly sophisticated ‣ Users have an expectation of the “Apple Aesthetic” when it comes to interaction and user experience. Pixel perfection is important.‣ Users prefer Need-driven over Marketing-driven Design ‣ Users are in control of their iPad experience, and will remove, close, delete or leave anything they perceive as marketing or advertising activity.‣ Less is more ‣ This is true when talking about animations or content on each screen. Users have an expectation of interactions but are impatient with too much animation.‣ Gestures Matter ‣ Web metaphors, like scrolling are considered “cheap” or “lower quality.” Users prefer “native” metaphors like swiping.
thank you MADE WITH LOVE IN SEATTLE BYThank you for your time! We really enjoyed creating thisexperience for the BBC. They were an amazing client to workwith.BBC really listened to their customers and their hiredexperts. It helped guide the experience and ultimately makea better product than the competition. Brian Fling Founder & Executive Creative Director