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A FUN AND FRIENDLY
VISUAL GUIDE TO
EXPLAINER VIDEO STYLES
We’ve made it easy to pick
the right animation style
for your audience with our
Ultimate Visual Styleguide
EXPLAINER VIDEO...
ENTERPRISE
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL:
COLOR RANGE:
DATA
Our Enterprise style uses shapes and layouts de...
data-
base
ware-
house
doc.
store
web
service
fun factor
color range
animation depth
level of detail
TAXI
From the Animato...
Choose our Sketch style if you’re looking for an accessible style that lends a
semi-rough and handcrafted feel to your mes...
Cosmo is the most contemporary of our styles. It makes heavy use of geometric forms and draws a bit from flat
design as we...
fun factor
color range
animation depth
level of detail
Vintage style was created to satisfy requests for a friendly style ...
Watch our favorite motion collage video: GlowPoint
THE FLIKLI VISUAL STYLES: CHEAT SHEET
CARTOONENTERPRISE SKETCH COSMO VINTAGE COLLAGE
1 2 3 4 5
6 7 8 9 0
- Neutral
- Famil...
If you like what you see, talk to us at http://flikli.com to schedule a free consultation today!
We’ve developed a bunch o...
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A guide to animated explainer video styles

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Feast your eyes on these vibrant visual libraries and check out our quick and helpful bullet points and descriptions that detail what sets each style apart and how they will be animated. Professional, cosmopolitan, quirky, or friendly -- no matter what your message is, we definitely have a style that will bring it home to your audience.

Once you find a look that suits you, or if you decide you'd rather create a custom style video for your brand, get in touch with us for a free consultation at http://flikli.com.

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A guide to animated explainer video styles

  1. 1. A FUN AND FRIENDLY VISUAL GUIDE TO EXPLAINER VIDEO STYLES
  2. 2. We’ve made it easy to pick the right animation style for your audience with our Ultimate Visual Styleguide EXPLAINER VIDEOS COME IN ALL SHAPES AND SIZES!
  3. 3. ENTERPRISE FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL: COLOR RANGE: DATA Our Enterprise style uses shapes and layouts designed to be minimal and easily recognizable across many different contexts. This style is inspired by the standard pictograms used on public signage all over the world, known as ISO symbols. The Enterprise style is ideal for B2B companies or organizations looking to show complex mes- sages understandably. Charts and statistics fit the design of this style particularly well. Enterprise often sticks to a very basic color palette, usually based on the signature colors of the client we are working with. -Minimal character animation -Basic motion & transitions -Smooth shape transformations -Wide variety of“reveals”for data & text FROM THE ANIMATORS: DATABASE B DATABASE C DATABASE D DATABASE D DATABASE A CHARACTERISTICS: GLOBALLY RECOGNISED ICONS SIMPLE SHAPES ESSENTIALS ONLY! ULTRA GRAPH FRIENDLY INFO AND DATA CENTRIC Watch our favorite enterprise video: Infinio
  4. 4. data- base ware- house doc. store web service fun factor color range animation depth level of detail TAXI From the Animators: -Employs standard range of shots (close-up, medium, and wide shots) -A classical storytelling experience -Big, expressive faces and heads -Motion is "rough-and-bouncy" Cartoon is the original Fliki House Style. It’s inviting, simple, relatable, and friendly. And of course, it’s fantastic for explaining ideas or brand messages on screen. The basic character construction allows for a wide variety of characters, but no matter their appearance, Cartoon style char- acters are effective, funny communicators and your best friends in the world of the explainer video. Watch our favorite cartoon video: Lucidchart great for stories super friendly look serious or funny very expressive
  5. 5. Choose our Sketch style if you’re looking for an accessible style that lends a semi-rough and handcrafted feel to your message and story. Sketch is similar to our Cartoon style in the look of its characters, objects, symbols, and backgrounds. However, illustrations created in Sketch are hand drawn and resemble rough pencil and ink drawings on paper cutouts. The color palette is a very limited monochrome -- black and white dominate, and one or two accent colors are used. FROM THE ANIMATORS: -Employs standard range of shots (close-up, medium, and wide shots) -A classical storytelling experience -Big, expressive faces and heads -Motion is "rough-and-bouncy" Watch our favorite Sketchy video: Trade As One
  6. 6. Cosmo is the most contemporary of our styles. It makes heavy use of geometric forms and draws a bit from flat design as well. The geometric shapes help us create easy transitions to graphs, stats, and elegant icons within scenes. Some hallmarks of the Cosmo style include realistic human proportions, detailed backgrounds and objects, isomet- ric views, and a large, vivid color palette that includes gradients and shading. Cosmo works well with scenarios and messaging which demand a more serious, realistic, or “grown-up” feel, although it can certainly be humorous and fun as well. - Medium amount of character animation - 2.5D editing, which gives a greater depth to scenes - Wide range of color visual effects - Naturally paced movements FROM THE ANIMATORS: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL: COLOR RANGE: TV DISPLAYS AMPLE POWER OUTLETSPRINTERS 1 2 3 4 5 6 7 8 9 0 CARTOONY BUT ELEGANT ELEGANT BUT CARTOONY + VECTOR GRAPHICS 21st CENTURY DESIGN SO N MO DER GREAT FOR STORIES + DATA VISUALISATIONWatch our favorite cosmo video: Panasonic
  7. 7. fun factor color range animation depth level of detail Vintage style was created to satisfy requests for a friendly style with some pleasing retro touches. We tapped into our own favorite memories of classic cartoons, comic books, and illustrations to design it.. The result is Vintage, a retro-flavored style that looks and feels familiar and can tell any story. Some of Vintage style’s main characteristics include retro color schemes, worn textures, vector elements, fanciful illustrative backgrounds, simply-designed characters, and a fun overall feel that recalls cartoons from the‘60s to the‘80s. Our viral video,“Office Posture Matters”is one of the best examples of Vintage style to date. funny & cute retro & modern intricate backgrounds nice textures Complex character movements Medium range of visual effects Dynamic pacing Classic transitions and scene dynamics Dynamic pacing Scenes and scene transitions based on classic cartoons FROM ANIMATORS Watch our favorite vintage video: Peoplelinx
  8. 8. Watch our favorite motion collage video: GlowPoint
  9. 9. THE FLIKLI VISUAL STYLES: CHEAT SHEET CARTOONENTERPRISE SKETCH COSMO VINTAGE COLLAGE 1 2 3 4 5 6 7 8 9 0 - Neutral - Familiar - Simple - Ideal for B2B - Great for charts and statistics - Friendly - Expressive character design - Great for everything from real-life scenarios to abstract diagrams - Handcrafted feel - Minimal color palette -“Rough”line quality - Simple compositions - Realistic character proportions - Detailed backgrounds and objects - Large color palette - Modern -“Grown-up”feel - Retro color schemes - Worn textures - Backgrounds - Recalls classic cartoons from the ‘60s to the‘80s - Great for showing real-life scenarios and interactions -“Old-school”- not vector-based - Digitally hand-drawn - High-quality photo elements - Vibrant, individualized feel FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: FUN FACTOR: ANIMATION DEPTH: LEVEL of DETAIL COLOR RANGE: + CUSTOM + HOW- TO DEMO VIDEOS Would you prefer a unique custom style? Tell us what you need and we’ll help create it. We also create tutorial videos that can show how to use your digital products. Get in touch if you think a How-To Demo Video is right for you!
  10. 10. If you like what you see, talk to us at http://flikli.com to schedule a free consultation today! We’ve developed a bunch of super-useful, very engaging house styles that you can choose from when making your video. Choosing a style lets you pick a very basic look and feel for your video which we develop with you over the course of our collaboration. This system helps us stick to an efficient process that gets you a great-looking video, on schedule.

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