Blaine Bryant, Director of IT Service Management and IT Finance at BMC Software discusses their Software Asset Management journey at BMC and the management challenges they faced internally, the solution they chose to meet those challenges, how they measure the success of their SAM program, and lessons learned along the way.

1. Blaine Bryant – Director
IS&T Finance
Service Management Office
THE SAM JOURNEY AT BMC
CHALLENGES, SOLUTIONS AND
MEASURING SUCCESS

2. ABOUT BMC AND ME…
• BMC is a global leader in innovative software solutions that
enable businesses to transform into digital enterprises for the
ultimate competitive advantage
• BMC digital IT powers 82% of Fortune 500 companies
• Blaine Bryant, Director - IS&T Finance and Service Management
Office
• I made the decision to select the SAM solution and was the
key influencer in getting the purchase fully authorized at
BMC
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3. OUR BUSINESS CHALLENGE
Software Asset Management Process Inefficiencies
• Processes were labor intensive and time consuming
• Multiple sources of truth for software purchases and entitlements; no baseline; lots of manual
reconciliation work
• No automation in software license compliance efforts
• Current license position required months of analysis
Lack of Software License Procurement and Deployment Governance
• No capability to enforce license compliance
• Software deployment performed by Service Desk
• Software procurement approvals simply based on cost center approval authority
• No capability to automate software reclamation and reuse

4. PROJECT SPONSORSHIP & BUDGET
Sponsored by Services Governance (+help from Internal Audit)
Business Case Development
• Vision, Goals, Strategy
• Clear scope, business drivers, benefits (hard dollar)
• Sharp Estimates
– HW/SW
– Labor (internal/external)
– Professional Services
• Consensus built on risk mitigation and hygiene vs. savings
Competing Priorities
• Data Center Relocation
• Home Office Move
• Oracle R12 Upgrade
• Internal Resource Constraints

5. SELECTION CRITERIA
Software title recognition from raw technical data
License intelligence based on what is discovered
Ability to integrate with our tools
Service catalog and self-service storefront
Reconciliation process - accuracy and automation
Supportability
Efficiency
Compliance risk reporting
Show-back costing
Benchmarking

6. MEASURING SUCCESS
$13M in projected savings (3-years)
• Gain visibility and yield defensible
license positions with efficiency
• Formalize and automate enterprise-
wide SAM process
• Reduce manual activities
• Reconciliation
• Audit Response
• True-up/Renewal Preparation
• Automate software deployment,
license reclamation and re-use
• Control software license procurement
through standardized and pre-
authorized catalog (rogue app
reduction) Recommended Reading:
Gartner Says Organizations Can Cut Software Costs by
30 Percent Using Three Best Practices:
http://www.gartner.com/newsroom/id/3382317

7. INTEGRATED SOLUTION - ITSM AND SAM
Data Sources
• Asset Discovery
• Server Automation
• Client Management
• Active Directory
• Procurement
• ERP / HR
Incident/Request
Management
Portal/Mobile App
ITSM Platform CMDB Asset Discovery
SAM Application
Portal
SAM Platform
Reporting
Automation
• Software Identification
and Normalization
• PO Processing
• License Reconciliation
• License Optimization
• License Reclamation
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8. INVENTORY DATA CONSIDERATIONS
Windows
Laptops /
Desktops
Windows
Servers
Unix / Linux
/ Mac
Virtual
Machines
Oracle
Databases
IBM
SAM
Platform
ADDM
Flexera Agent
thru BCM
Flexera Agent
through Blade
Logic
Oracle
Introspection
VMWare
{Citrix –if needed}
ADDM
{Flexera Agent if
needed for LPARs}
• Clearly understand how inventory data will be collected from your compliance domain
• Carefully survey and consider your compliance domain and its complexities
• Environments (Dev/Stg/Prod, R&D, Commercial)
• Hypervisors
• Operating Systems
• Databases
• Applications

9. BUSINESS DATA CONSIDERATIONS
Users
Adapter /
Oracle
Users
Adapter /
Oracle
Attrium
CMDB
Oracle eBiz
SAM
Platform
Users
Adapter
Enterprise
Groups
Adapter
Assets
Adapter
Vendor
Adapter
Contracts
Adapter
PO Adapter
Active
Directory
• Clearly understand what business data is required and how it will be collected from systems of record
• Validate official systems of record for business data
• Identify any business data gaps and develop plans of action
• Obtain authorizations to pull business data
• HR Data (users)
• Assets
• Contracts
• Vendors
• P.O.s

10. LESSONS LEARNED
• Manage stakeholder expectations
• Scope & schedule
• Savings vs. hygiene
• Articulate your solution architecture early and align business data owners
• Ensure all stakeholders understand, agree, and sign-off on the solution blueprint
EARLY
• Take an iterative approach to updating processes along side tool deployment
• Deploy in a phased manner
• Integration with Change Management and Project Portfolio Management
• Do not do this in a silo - engage with stakeholders early and often

11. MORE INFORMATION FROM FLEXERA
See Our On-Demand Webinar:
What’s New in FlexNet Manager Suite 2016
See Our Upcoming Webinar:
The POWER of NORMALIZED INVENTORY

12. THANK YOU
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