1. How to Attract the RIGHT
Customers with Objective
Driven Content

2. FLEXDEALER
✓ Automotive Marketing & Software agency
✓ Co-host of The Dealer Playbook
✓ SEO and Content Marketing
✓ Automated Lead Generation
✓ Work with hundreds of dealerships/small businesses worldwide
✓ I’m a DAD!

3. FLEXDEALER

4. FLEXDEALER
Every day, there are millions of people that go
online to research vehicles, products and
services…

5. FLEXDEALER
Auto shoppers are doing more research than ever
24research touch points on average
(nearly 50% can be included on your own website)
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
83%
81%
77%
Dealersites
OEMSites
SearchEng.

6. 73%of in-market search volume deals with heavy cross shopping.
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

7. FLEXDEALER

8. WHO ARE YOU
SPEAKING TO
STEP ONE

9. People who
purchase vehicles
(Remember Diff. Cultures)
Young Families
Seniors
Military
Union/
Construction
Students
Special Finance

10. BE VALUABLE
TO SOMEBODY
NOT WORTHLESS
TO EVERYBODY

11. FLEXDEALER

12. 2009

13. FLEXDEALER
2014

14. WHAT ARE THEIR
INTERESTS /
PROBLEMS /
QUESTIONS?
STEP TWO

15. FLEXDEALER

16. People w
purchase veh
Young Families
MORE ROOM!!!
!!!!! SAFETY !!!!!
Convenience
features
Fuel Economy
Reliability
family size
cargo area
seat belt
config.
child seat
config.
Ease of
entryEase of
access
new vs. used

17. WHAT VEHICLES
FILL THEIR NEEDS/
SOLVE PROBLEMS/
ANSWER QUESTIONS?
STEP THREE

18. FLEXDEALER
VEHICLES THAT HAVE:
!
+ Lots of space/storage
+ Fuel economy
+ Seating configurations
+ High safety ratings
+ Convenience features
+ Ease of access
+ Easy entry/exit
______________________
!
Option 1: Mini Van
Option 2: SUV
Option 3: Crossover

19. IDENTIFY YOUR
OBJECTIVES
STEP FOUR

20. FLEXDEALER
BLOG
VIDEO
REVIEWSINFOGRAPHICS
FAQs
Comments on Forums
YOUR WEBSITE
SOCIAL
LANDING PAGE

21. FLEXDEALER
THANK YOU!
!
T: (250) 307-9224
E: michael@flexdealer.com
W: www.flexdealer.com

22. FLEXDEALER
FREE REPORT
!
Get the attention of
HIGH QUALITY
VEHICLE BUYERS
www.flexdealer.com/battleplan