This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/the-brand-licensing-guidebook-read-only-939 This document provides an in depth analysis on the basis of Brand Licensing and include examples to help enforce the topic. This presentation is the first presentation on the Brand Licensing Expert's Webinar Series and is presented in a Read-Only option. We also offer a version of this webinar that is accompanied by a video where Pete Canalichio explains everything. If you would like the accompanying webinar video for a more thorough explanation from the Brand Licensing Expert himself, please purchase that option instead or purchase the Webinar Bundle Series with Video for an overall savings. This presentation covers the following *What is brand licensing? *Origins of brand licensing *Brand positioning drives success *Why do companies license? *The 8-Step brand licensing process *Pitfalls of brand licensing Terms of Conditions: In using this document you are agreeing to these terms and conditions. This document may be used by the purchaser for his or her use only. You are authorized to use parts of the documents for reference but agree not to share or transfer the entire document. Additional copies require an additional purchase. Moreover, you may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). This document may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this document at any time, but we have no obligation to update any information in our document.

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