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Yandex is one of the leading internet service providers in Russia, with Yandex search engine currently the largest in Russian language. It is also the most popular search engine in Russia as it attracted more than 60% of traffic in August 2012 with about 49 million users (Yandex, 2012). Since, its inception in 1990, Yandex has grown rapidly and had a market share of 56% in 2009 as compared to that of Google's 23% in Russia (Schenker, 2007). Following its goal of providing easy access to the online information to Russian speaking people, Yandex has entered several other service segments such as online news, market information, traffic monitoring, social networking, online payments and others. Moreover, by not entering into content creation field and just redirecting users to several pages of information online it has maintained a harmonious relationship with its several partners.
One of the key reasons attributed to Yandex's fast growth is its human resources policy and its investment in the human capital. Driven by an open communication, innovation led and creation enhancing atmosphere Yandex has been able to instill a sense of team spirit in all its employees (Latuha, 2010). Yandex's HR strategy can be defined as a paradox as on one side Yandex is a structured company working with Western investors and expanding globally, but at the same time the team structures are very loosely defined and decisions can be contested, altered or aborted after open discussions. In the words of American Research D. Hock, Yandex's philosophy can be described as "Chaordic Leadership" where chaos and order are entwined in the basic corporate culture (Latuha, 2010).