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Club Name is a new nightclub that will primarily focus on attracting the female students of local universities and high schools. The universities combined have a student population that exceeds 80,000 plus students and growing by 3% each year. The population of Houston is million with more than 25 % being between 18 and 35-year age range, which is our target audience. The nightclub will be located in a central location between all campuses. The area has bars and small nightspots that have been thriving for the past 10 years. Each establishment has very long lines every weekend and many customers are left outside in the parking lot. Recently, commercial space has become available in the central researched location between the campuses when two businesses relocated. Club Name will consolidate this space into a 15,000 square foot nightclub. The demographics for a 3 mile radius around this area are as follows; population 175,077; the average income $92,000, and the traffic count is about 35,000.