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In this in-depth article Jackie Hutter, top IP Strategist and counselor to innovation driven organizations, writes about how to improve the ROI of innovation outcomes by including patent expertise in the front end of the innovation process. The article also includes managerial implications and guidelines for including patent experts in the front end of the innovation process.
ABOUT THE AUTHOR:
Jackie Hutter, MS, JD is one of the pioneering ranks of Intellectual Property (IP) Strategists. She is Chief IP Strategist of The Hutter Group LLC, a consultancy providing IP-related business and investment counseling to innovation-driven organizations of all sizes that seek to maximize their greatest asset--intangible assets. She has over 15 years experience counseling all types and sizes of organizations in all facets of IP creation, protection and enforcement. Jackie was named one of the 250 top IP Strategists in the world by Intellectual Asset Management magazine for 2009 and 2010. Jackie was named a SuperLawyer® in IP in Georgia in 2004, and she is a frequent speaker on IP strategy. Jackie was previously Senior Counsel at a multi-national corporation and a partner at a well-known Atlanta, GA law firm.
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