From Data to Charts

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From Data to Charts

  1. 1. 0 From Data To Charts
  2. 2. 3 Some Healthy Habits This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  3. 3. 6 2,311 3,150 505 685 493 876 265 282 415 483 405 463 365 400 618 800 1,225 2,660 313 552 239 340 946 1,289 2001 2010 $8,100 $11,980 Japan Industrialized Socialist Developing Socialist Developing Countries France West Germany U.K. Brazil Canada U.S.A. Projected market demand for our product, by country, 2001-2010 US$ millions Growth is mainly driven by developing countries Percent Annual Growth 4.4 3.5 3.4 6.6 0.7 1.7 1.5 1.0 2.9 9.0 6.5 4.0 3.5 Other Western Countries Italy This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  4. 4. 9 Description Impact Probability Proximity • Current demand forecasting methodology has some key weaknesses, which mean that the forecasts generated under-estimate the level of interest that the Promotion Campaign is expected to generate D D D Priority H • Broadband demand is higher than current forecasts indicate because: — The impact of advertising on demand does not scale with size and breadth of campaign — FOH and BOH estimates are underestimated — Level of underlying demand is not well understood because 1) forecasts used for operations planning are ADSL specific while the campaign is broadband focused and 2) demand is only forecast for ADSL enabled exchanges • If broadband demand is not confirmed and proposed P&A campaign adjusted to reflect this, underestimated demand at launch will result in: — Reduced customer satisfaction — Reduced customer service levels — Increased and unanticipated review of service delivery budgeting (e.g. call centre staffing and training) Context /Impact • Revise ADSL demand forecasting methodology to address key issues — Above the line impact advertising impact on market size — Below the line advertising forecasting • Agree new FOH and BOH enquiry/sales conversion ratios with service delivery team and incorporate into demand model • Once changes are incorporated, build in new reports to assess level of Broadband demand generated and to identify incremental impacts of proposed campaign • Develop a revised P&A campaign scope which: — Ensures size and breadth of promotion campaign in consistent with organisation capability to deliver Mitigation Strategy Timeframe 15 Sept 22 Sept Resp. • Star Tel Business Case Co- ordinator • Star Tel Business Case Co- ordinator, Star Tel FOH • Star Tel Business Case Co- ordinator, Star Tel Marketing Manager • Star Tel Marketing Manager Mitigation strategies took the following form This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  5. 5. 12 1996 1997 1998 1999 2000 2001 US$ Millions $1.2 Major product’s share $1.8 $0.9 $2.0 $2.9 $3.4 Our company’s sales trends, 1996 - 2001 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  6. 6. 15 0% 5% 10% 15% Our Company Competitor B Competitor D Competitor A Competitor C In 2001, our company ranks first in return on investment This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  7. 7. 18 50% 8 Yes Percentage of Total: 100% = 16 Results of recent opinion poll of 16 top management executives 12.5% 37.5% 2 Undecided 6 No “Should the political and social climate of developing countries influence our decision to expand into this market? Source: Recent opinion poll of 16 top management executives This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  8. 8. 21 Meaningful leads checklist Sentence (including verb) that describes the key message, not the data! Example: “Our market share is growing”, not “Market share trends by company.” Lead is one line long at maximum! Lead explains the message from data, but does not fill data gaps!This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  9. 9. 24 It is key to first be clear about the specific point you want to make 1. Determine Your Message 2. Identify The Comparison 3. Select The Chart Form • The data does not determine the chart • Rather, it is your message, what you want to show, the specific point you want to make This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  10. 10. 27 Publishing Industry, 1970-1980 (Cont’d) Earnings, Before Interest and Taxes, $ Millions 1970 30.3 16.0 3.8 7.9 22.5 43.4 30.0 153.9 1971 29.2 16.9 4.5 8.5 24.4 40.0 31.2 154.7 1972 28.2 18.6 5.3 9.3 31.8 47.1 34.0 174.3 1973 29.5 21.1 5.7 12.9 39.4 60.9 36.5 206.0 1974 -30.6 24.3 6.7 12.1 39.1 66.5 36.8 154.9 1975 7.8 30.9 8.0 14.1 35.1 71.8 39.0 206.7 1976 -50.7 33.8 9.9 16.2 41.3 87.6 39.0 177.1 1977 16.1 42.0 11.2 19.5 47.5 109.7 46.7 292.7 1978 17.1 49.6 9.4 26.2 54.2 134.2 52.9 343.6 1979 19.2 54.6 14.1 27.4 39.3 157.7 52.1 364.4 1980 29.4 55.8 15.5 19.5 34.2 179.0 64.3 397.7 Grolier, Inc. Harcourt Brace Jovanovich Harper & Row Publishers, Inc. Houghton Mifflin Co. Macmillian Inc. McGraw-Hill Inc. Prentice-Hall Inc. Total This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  11. 11. 30 The second step is to identify the comparison included in the message 1. Determine Your Message 2. Identify The Comparison 3. Select The Chart Form • Component • Item • Time series • Frequency distribution • Correlation This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  12. 12. 33 Meaning Typical Keywords Each comparison usually involves a set of typical keywords Share, percentage of total, accounts for X percent, half of total, … Percentage of a total Component Ranks, larger than, smaller than, equal to, …Ranking of itemsItem Trend, change, grow, rise, decline, increase, decrease, fluctuate, … Changes over timeTime Series X to Y range, concentration, frequency, distribution, occurrence, center, … Items within ranges Frequency Distribution Related to, increases with, decreases with, changes/varies with, correlated, … Relationship between variablesCorrelation This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  13. 13. 36 7. Macmillan had the lowest return on assets of any competitor in 1980. 8. There is no relationship between share of industry sales and return on assets in 1980. 9. In 1980, four of the seven companies had return on assets between 10% and 20%. 10. Macmillan’s earnings have not kept pace with the industry’s since 1978. 11. Macmillan and Houghton Mifflin were the two companies with earnings declines between 1979 and 1982. 12. In 1980, Macmillan accounted for 18% of total industry sales, but only 9% of earnings. 7. ________________ 8. ________________ 9. ________________ 10. ________________ 11. ________________ 12. ________________ Messages Comparisons Work Project 2 (2 of 2) This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  14. 14. 39 All basic types of charts are frequently used Pie chart Bar chart Column chart Line chart Dot chart Combinations Typical Amount in a Presentation ~ 5% ~ 25% ~ 10% ~ 10% ~ 50% ( Typically way overused!) This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  15. 15. 42 How to chart different comparisons Component comparison Item comparison Time series comparison Frequency distribution comparison Correlation comparison This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  16. 16. 45 10% of the employees under 30 years have postgraduate degrees Total Employees 100% • Use in conjunction with bar charts • Avoiding using too many pie charts Over 30 years Under 30 years 100% High school graduate College graduate Post- graduate This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  17. 17. 48 20% 15% 10% 9% 8% 4% Competitor D Competitor B Competitor A Client Competitor E Competitor C Client’s return on sales ranks fourth • Use a scale or numbers, not both • Round-out figures • Use color to emphasize This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  18. 18. 51 Product mix varies by area Industry A Industry B Industry C Industry D Industry E Industry F A B C Products This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  19. 19. 54 0 10 20 30 40 1995 1996 1997 1998 1999 2000 2001 Client’s return on sales ranks fourth • Use column chart for small set of data points • if large set, use line chart Millions This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  20. 20. 57 When using line charts, avoid too many lines at once The Spaghetti Chart A B C D E Untangling the Mess A B A C A D A E This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  21. 21. 60 1-2 3-4 5-6 7-8 More than 8 The majority of shipments are received in 5 to 6 days • Use histograms with relatively few buckets • Try different levels of precision to extract patterns Numbers of orders Days This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  22. 22. 63 I II III IV V VI VII More employees in the higher salary brackets have degrees With Degrees Without Degrees Total Employees Salary Grades This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  23. 23. 66 Expected Pattern There is a relationship between lower prices and increased volume sold Price Volume Sold This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  24. 24. 69 We are well positioned in the marketplace MarketAttractive Company Strengths Profit Contribution $ Millions > 5 1 - 5 < 1 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  25. 25. 72 Share of Industry Sales By Company, 1980 (Percent) Houghton Mifflin Harper & Row Prentice-Hall Harcourt Brace Grolier McGraw-Hill Macmillan 5.3 5.6 11.5 16.4 10.2 32.6 18.4 100.0 3A. On the basis of the following data, sketch a chart to demonstrate Macmillan's share of publishing sales in 1980 compared with that of its competitors This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  26. 26. 75 Macmillan Net Sales 3D. With this data, sketch a chart that demonstrates the trends – on an index basis – for Macmillan’s sales and earnings between 1970 and 1980, using 1970 as the base year Macmillan Earnings 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 400.3 386.6 393.9 420.4 466.6 477.3 493.4 512.7 553.5 529.8 566.0 100 97 98 105 117 119 123 128 138 132 141 $ millions 1970 = 100 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 22.5 22.4 31.8 39.4 39.1 35.1 41.3 47.5 54.2 39.3 34.2 100 100 141 175 174 156 184 211 241 175 152 $ millions 1970 = 100 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  27. 27. 78 Earnings, 1979 ($ Millions) McGraw-Hill Prentice-Hall Harcourt Brace Macmillan Houghton Mifflin Harper & Row Grolier 157.7 52.1 54.6 39.3 27.4 14.1 19.2 3G. With these data, sketch a chart that demonstrates the change in earnings between 1979 and 1980 for each of the seven companies Earnings, 1980 ($ Millions) McGraw-Hill Prentice-Hall Harcourt Brace Macmillan Houghton Mifflin Harper & Row Grolier 179.0 64.3 55.8 34.2 19.5 15.5 29.4 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  28. 28. 81 4B. This chart was intended to show that the client has built share in acetic acid and vinyl acetate, remained constant in polyethylene, and lost share in ethanol Chemicals Corp. Market Share Change 1981 to 1983 Market Share, 1983 Market Share, 1981 0 5 10 15 20 25 0 5 10 15 20 25 D AC B A B C D Acetic Acid Ethanol Polyethylene Vinyl Acetate This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  29. 29. 84 Construction Costs For Existing And New Urban Cable Systems Cost Per Subscriber ($) Total Construction Costs ($ Millions) $533 $300 Existing System New System $40 $15 Existing System New System 4E. The intent of this chart was to demonstrate that the cost per subscriber would not increase in proportion to total construction costs. Sketch a chart that will show the relative increases more accurately This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  30. 30. 87 Changing Course This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  31. 31. 90 Circular Flows This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  32. 32. 93 Forces at Work This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  33. 33. 96 Forces at Work This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  34. 34. 99 Interrelationships This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  35. 35. 102 Interrelationships This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  36. 36. 105 Interrelationships This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  37. 37. 108 Leverage/ Balance This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
  38. 38. 111 Processes This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/from-data-to-charts-836
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