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BENEFITS OF DOCUMENT
1. Identify customers who are leaving your company
2. Evaluate the root cause of attrition
3. Design program(s) to retain customers in B2B space
This document helps companies identify the root cause of attrition and take steps to address it. It also helps you analyze your customer experience and how you can design programs to reduce attrition. This powerpoint gives you ideas on what data to collect and analyze. It provides a framework to help you identify the root cause of the problem and design programs to reduce attrition
Applying Customer Attrition Insights
• Using the analysis you have conducted on customer
attrition, it is now time to apply this information to your
current customer base.
• In the next section, you will now use these insights to
design programs to retain customers at risk by prioritizing
what issues need to be tackled first.
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