This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/business-plan-template-882 Business Plan Template is a tremendous time-saver that lets its users focus on the content of their business plan rather than on format and style. This template has all of the writing of an entire business plan done for you. All you need to do is fill in the appropriate information for your company and in no time you have a complete draft of a professionally written business plan. See also "Business Plan Template (Financial Model)", an Excel spreadsheet that enables you to easily develop and present five years of pro-forma Income Statements, Balance Sheets, and Statements of Cash Flow.

1. [Company Name]
Business Plan
Presented [Date]
[Company]
[123 Main Street]
[Anytown, USA 10000]
[(123) 456-7890]

2. The Market
The [name of industry] industry in [name of appropriate geographic area] generated revenues of $[dollar
amount of market] in [most recent full year]. Customers who bought [product/service] made up [percentage of
total market in your segment] of that market revenue. [Name of research firm, government agency, or other
reputable source] estimates that the [product/service] market will grow to $[amount] within in [number] years
(or by [percentage]%).
[Company]’s management recognizes an enormous unmet need in the [product/service] market. [Percentage]%
of customers surveyed recently said they were either very likely or likely to purchase [product/service] if it
were available. This segment of the market has tremendous potential that has been untapped by any of
[Company]’s competitors in the industry.
The competition that [Company] faces comes from [Competitor #1], [Competitor #2], and other smaller firms.
These companies specialize in [products/services] and do not provide the same
[quality/price/convenience/service] that [Company] does.
Marketing Strategy and Implementation
[Company] distinguishes itself from its competitors through its [Unique Selling Proposition]. Its competitive
edge is its ability to provide [product/service] to its customers [more economically/faster/of better quality] than
any of its competitors.
{Company] management has developed a marketing strategy that will enable it to achieve its sales and
profitability goals quickly. The plan is divided into three stages:
• Stage 1 -
• Stage 2 -
• Stage 3 -
[Company] will reach the following important milestones during the period covered by this plan:
• Milestone 1 [e.g., Product launch or re-introduction]
• Milestone 2 [x% market share or stated number of unit or $ sales volume]
• Milestone 3 [e.g., breakeven, cash flow breakeven]
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Management
The core management team of [Company] includes several executives with successful backgrounds in the
[industry name] industry and experience with startup operations:

3. In addition, the company has a [warehouse/distribution center] located at [address].
The company’s manufacturing facilities are located at [address].
[Company] also has retail locations at [City], [City], and [City].
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4. Future Products/Services
[Company] has identified other products/services that it believes will effectively complement its current
offerings. These are listed below:
• Future Product/Service #1 - [description of product/service]
• Future Product/Service #2 - [description of product/service]
• Future Product/Service #3 - [description of product/service
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5. Marketing Strategy and Implementation Plan
Value Proposition [Can be Unique Selling Proposition if you prefer]
[Company] offers unique value to its customers in these ways:
• [Value #1]
• [Value #2]
• [Value #3]
Competitive Edge
[Company] is the [first/only/best] provider of [product/service] in the [industry] marketplace. As such, it is in a
position to differentiate itself from the competition and build brand recognition for its services.
Marketing Strategy
Positioning Statement
[Company] has positioned itself in [number] ways. First, it is positioned as a [positioning feature; i.e., low-cost,
high quality, cutting edge] provider of [product/service]. Second, it is positioned as a [positioning feature; i.e.,
low-cost, high quality, cutting edge] provider of [product/service].
Pricing Strategy
[Company]’s pricing is competitive and varies according to [feature]. [Product #1] is priced at $[price].
[Product #2] is priced at $[price]. [Product #3] is priced at $[price].
Management has held prices at their current levels for [period of time]. The plan is for a price increase to go into
effect [date].
This document Promotion is Strategy
a partial preview. Full document download can be found on Flevy:
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Public Relations
Management recognizes the importance of creating a “buzz” about its offerings, and has retained the services of
[PR firm] to handle its public relations. The firm has extensive experience in the [industry] industry and has
helped [Company] get favorable press coverage in [Publication #1], [Publication #2], and [Publication #3].
In addition, [Company officer] has agreed to sponsor the [charity/community/educational] program. This

6. Milestones
Milestone Status/Date
• Hire [CEO/CFO/CMO/COO] [Status/Completion date]
• [Open store/launch web site/begin construction] [Status/Completion date]
• First dollar revenue [Status/Completion date]
• [Other milestone] [Status/Completion date]
• [Other milestone] [Status/Completion date]
• Achieve profitability [Status/Completion date]
• Cash flow breakeven [Status/Completion date]
• [Other milestone] [Status/Completion date]
• [Other milestone] [Status/Completion date]
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7. Financial Plan
Financial Assumptions
In assembling the [Company] financial plan, management made a number of important assumptions:
• [Assumption 1]
• [Assumption 2]
• [Assumption 3]
• [Assumption 4]
Capital Requirements
[Company] management has determined that it requires $x,xxx,xxx of capital to implement its strategy as
defined in this plan. The Table below indicates the Sources and Uses of the required capital. [Note: Total
Sources number and Total Uses number should agree.]
Sources Amount
Owners’ Investment $ xxx,xxx
Proceeds from this offering $ x,xxx,xxx
Total Sources $ x,xxx,xxx
Uses
Development Cost $ xxx,xxx
Marketing and Advertising $ xxx,xxx
Salaries $ xxx,xxx
Rent and Equipment $ xxx,xxx
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Total Uses $ x,xxx,xxx
Financial Risks
Although management is convinced that [Company] will succeed and provide an outstanding return for its
investors, there are inherent risks in its plan:

8. [Company]
Annual Balance Sheet
Year 1 - 3
Year 1
Year 2
Year 3
Assets
Current assets:
Cash and cash equivalents
Accounts receivable
Inventories
Prepaid expenses
Total current assets
Fixed Assets
Furniture and Fixtures
Leasehold Improvements
Construction in progress
Less accumulated depreciation
Furniture, Fixtures, Fleet, Net
Other assets
Total assets
Liabilities and stockholders' equity
Current liabilities:
Short-term debt
Accounts payable
Other accrued liabilities
Income taxes payable
Total current liabilities
Long-term liabilities
Long-term debt
Deferred tax liabilities
Total Liabilities
Stockholders' equity:
Retained earnings
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Total stockholders' equity
http://flevy.com/browse/document/business-plan-template-882
Total liabilities and stockholders' equity

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