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Business Plan for Fitness & Gyms

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This Business Plan Templates is CUSTOMIZABLE and PROFESSIONALLY WRITTEN.

All you need to do is enter your Company Information, Management team, Location etc. The templates contains detailed narrative description of the business, market, promotion strategy, marketing, business overview etc. All you have to do is make easy adjustments to the template to fit your requirements.

The templates also contain Graphs, Charts, Excel Tables to input your financial information.

Business Plan for Fitness & Gyms

  1. 1. COMPANY NAME Business plan OWNER’S NAME INSERT ADDRESS Phone: Email: 2012
  2. 2. COMPANY NAME 2012 Chart: Gross Margin Yearly.....................................................................................................17 7.4 Projected Cash Flow...............................................................................................................18 Table: Cash Flow.........................................................................................................................18 Chart: Cash...................................................................................................................................19 7.5 Projected Balance Sheet ......................................................................................................19 Table: Balance Sheet ................................................................................................................19 7.6 Business Ratios........................................................................................................................20 Table: Ratios.................................................................................................................................20 Table: Sales Forecast..........................................................................................................................1 Table: Personnel ...................................................................................................................................2 Table: Personnel ...................................................................................................................................2 Table: Profit and Loss .........................................................................................................................3 Table: Cash Flow...................................................................................................................................4 Table: Balance Sheet ..........................................................................................................................5 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  3. 3. COMPANY NAME 2012 COMPANY NAME | PHONE # 3 1.3 Keys to Success Keys to success for the company will include: 1. Maintaining a reputable and untarnished reputation in the community. 2. Quality service. 3. Competitive pricing. 4. Flexible hours. 2.0 Company Summary The focus of the COMPANY NAME is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services. COMPANY NAME is conveniently located downtown in [CITY], [STATE]. COMPANY NAME was created in 2008 and has continued strong since inception. Upon receipt of the grant funds in the amount of $350,000 COMPANY NAME would proceed with plans to buy a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program. Our Services and guarantee: • 100% Satisfaction Guaranteed • The Customer's Satisfaction is Our #1 Concern • Committed to Quality and Service 2.1 Company Ownership COMPANY NAME is a sole proprietor, which was created in 2008 and fully operational in 2009. INSERT NAME is 100% owner and manager and will manage the daily operation. 2.2 Company History COMPANY NAME was created under the ownership of INSERT NAME in October of 2008 INSERT NAME remains 100% sole owner. INSERT NAME has spent years dedicating her life to wellbeing and fitness. In 2008 she took her ideas of creating a fitness center that can help create a lifestyle for others that are looking to have healthier lives. The goal is to exceed our customers' expectations with quality, value and professional service. The 2010 Profit and Loss Statement is estimated based on the actual activity through October 30, 2010. As the Company is a sole proprietorship, the Balance Sheet for year end 2010 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated. The Company's growth will come from its strength's; 100% customer guarantee, commitment to quality and service, design and arrangement capabilities, experience and a loyal satisfied customer base. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  4. 4. COMPANY NAME 2012 COMPANY NAME | PHONE # 6 Chart: Past Performance Sales Gross Net $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 $200,000 $220,000 2008 2009 2010 Past Performance 3.0 Services The Fitness Center has the following activities and services: • Brand new Precor Treadmills and Elliptical • Full line of York rubberized dumbbells up to 50 lbs. • 3-way free weight bench with rack for flat, incline and decline press • Highly educated and experienced Wellness Coaches who can assist you in reaching your fitness and nutritional goals • Over 30 fun, energetic and creative group fitness classes a week for you to choose from • Fit Kids program • Nutrition and Cooking classes • Fitness center with cardiovascular and weight training equipment. 4.0 Market Analysis Summary Even in the midst of the economic downturn, the industry has maintained steady growth, with membership rates growing consistently and profits remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health conscious and the aging population places a greater value on staying fit. Additionally, the amount of leisure time and growth in household incomes will positively affect businesses, leading operators to expand into larger facilities. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  5. 5. COMPANY NAME 2012 COMPANY NAME | PHONE # 9 5.1 SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Interior Views. 5.1.1 Strengths • Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements. • Excellent and stable staff, offering personalized customer service. • Great retail space that offers flexibility with a positive and attractive, inviting atmosphere. • Strong merchandising and product presentation. • Good referral relationships. • High customer loyalty. 5.1.2 Weaknesses • Access to additional operating capital. • Cash flow continues to be unpredictable. • Owners are still climbing the "experience curve." • Challenges of the seasonality of the business. 5.1.3 Opportunities • Growing market with a significant percentage of our target market still not knowing we exist. • Strategic alliances offering sources for referrals and joint marketing activities to extend our reach. • Changes in design trends can initiate home updating, and therefore, generate sales. • Increasing sales opportunities beyond our "100-mile" target area including several smaller communities that have produced a faithful following of customers. • Internet potential for selling products to other markets. 5.1.4 Threats 1. The downturn in the economy has impacted gym sales. 2. Expansion of national gyms into the local market 3. Competition from a national gym; or a store with greater financing or product resources could enter the market. 4. Continued price pressure due to competition or the weakening market reducing contribution margins. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  6. 6. COMPANY NAME 2012 COMPANY NAME | PHONE # 12 5.5 Milestones In order to achieve the growth and marketing goals that have been outlined in this business plan, the Company has the following deadlines to meet and ideas to implement. Some of these are outlined below: • Obtain Grant Funding to expand, grow and improve the business. • Secure additional space to facilitate our new products. • Construction/Leasehold Improvements in the Company’s location • Purchase computers, office equipment, office furniture and fixtures • Hire employees, the Company will look to hire minorities, veterans, disabled persons and the unemployed • Update our website and social media • Launch an advertising campaign • Working Capital to support operation until cash flow profitability Table: Milestones Milestones Milestone Start Date End Date Budget Manager Department Building Lease Deposits 1/1/2011 1/7/2011 $6,000 Owner Operations Leasehold Improvements 1/1/2011 2/5/2011 $20,000 Owner Operations Purchase Equipment 1/1/2011 2/5/2011 $10,000 Owner Department Hire Employees 1/1/2011 12/31/2011 $75,000 Owner Department Launch Advertising Campaign 1/1/2011 12/31/2011 $20,000 Owner Department Website & Website Marketing 1/1/2011 3/31/2011 $10,000 Owner Department Working Capital 1/1/2011 12/31/2011 $209,000 Owner Department Totals $350,000 6.0 Management Summary INSERT NAME is the acting manager of the daily business operations. She has no assistant manager; however she does have someone she leaves in total control when unavailable. INSERT NAME has a long history of management in the health and wellness industry. 6.1 Personnel Plan Currently 15 people who work at COMPANY NAME as 1099 employees. These 1099 employees work part-time as instructors for certain classes or trainers. The goal is to have full-time employees who can help make the operation of the business run smoothly. With the additional grant funds Body of Stone would like to offer medical and dental benefits to those whom are full- time employees. COMPANY NAME would like to create an Obesity Program Coordinator position, CFO Position, Wellness Program Director, Kids Fit Program Director, Group Fitness Coordinator. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  7. 7. COMPANY NAME 2012 COMPANY NAME | PHONE # 15 Table: Profit and Loss Pro Forma Profit and Loss 2011 2012 2013 Sales $258,584 $296,000 $323,000 Direct Cost of Sales $0 $0 $0 Other Costs of Sales $0 $0 $0 Total Cost of Sales $0 $0 $0 Gross Margin $258,584 $296,000 $323,000 Gross Margin % 100.00% 100.00% 100.00% Expenses Payroll $63,600 $79,000 $79,000 Marketing/Promotion $18,000 $15,000 $10,000 Depreciation $14,400 $14,400 $14,400 Rent $21,480 $50,000 $50,000 Utilities $8,160 $8,500 $8,500 Insurance $522 $522 $522 Payroll Taxes $9,540 $11,850 $11,850 1099 Employees $57,192 $75,000 $75,000 Entertainment $8,400 $10,000 $10,000 Other $24,840 $25,000 $27,000 Total Operating Expenses $226,134 $289,272 $286,272 Profit Before Interest and Taxes $32,450 $6,728 $36,728 EBITDA $46,850 $21,128 $51,128 Interest Expense $11,700 $11,700 $11,700 Taxes Incurred $3,112 $0 $3,754 Net Profit $17,638 ($4,972) $21,274 Net Profit/Sales 6.82% -1.68% 6.59% This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  8. 8. COMPANY NAME 2012 COMPANY NAME | PHONE # 18 7.4 Projected Cash Flow The following table and chart highlight the projected cash flow for three years. COMPANY NAME has applied for a grant of $350,000. The Company forecast that it'll receive $350,000 in the month of January 2011. The cash flow in 2011 shows a repayment of some liabilities as well as the purchases of additional equipment. The following table displays the Company's cash flow, and the chart illustrates monthly cash flow in the first year. Monthly cash flow projections are also included in the appendix. Table: Cash Flow Pro Forma Cash Flow 2011 2012 2013 Cash Received Cash from Operations Cash Sales $258,584 $296,000 $323,000 Subtotal Cash from Operations $258,584 $296,000 $323,000 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $350,000 $0 $0 Subtotal Cash Received $608,584 $296,000 $323,000 Expenditures 2011 2012 2013 Expenditures from Operations Cash Spending $63,600 $79,000 $79,000 Bill Payments $149,287 $204,170 $208,264 Subtotal Spent on Operations $212,887 $283,170 $287,264 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $25,000 $0 $0 Purchase Long-term Assets $75,000 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $312,887 $283,170 $287,264 Net Cash Flow $295,697 $12,830 $35,736 Cash Balance $315,697 $328,526 $364,262 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  9. 9. COMPANY NAME 2012 COMPANY NAME | PHONE # 21 Main Ratios Current 25.67 21.31 23.32 1.60 Quick 25.67 21.31 23.32 1.45 Total Debt to Total Assets 30.94% 31.86% 30.34% 61.03% Pre-tax Return on Net Worth 7.11% -1.73% 8.13% 42.03% Pre-tax Return on Assets 4.91% -1.18% 5.66% 16.38% Additional Ratios 2011 2012 2013 Net Profit Margin 6.82% -1.68% 6.59% n.a Return on Equity 6.05% -1.73% 6.91% n.a Activity Ratios Accounts Payable Turnover 11.93 12.17 12.17 n.a Payment Days 27 27 30 n.a Total Asset Turnover 0.61 0.70 0.73 n.a Debt Ratios Debt to Net Worth 0.45 0.47 0.44 n.a Current Liab. to Liab. 0.10 0.13 0.13 n.a Liquidity Ratios Net Working Capital $337,037 $346,466 $382,139 n.a Interest Coverage 2.77 0.58 3.14 n.a Additional Ratios Assets to Sales 1.63 1.42 1.37 n.a Current Debt/Total Assets 3% 4% 4% n.a Acid Test 25.67 21.31 23.32 n.a Sales/Net Worth 0.89 1.03 1.05 n.a Dividend Payout 0.00 0.00 0.00 n.a This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
  10. 10. Appendix Page 3 Table: Profit and Loss Pro Forma Profit and Loss Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales $18,050 $18,616 $19,201 $19,806 $20,432 $21,079 $21,749 $22,443 $23,161 $23,904 $24,673 $25,470 Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Gross Margin $18,050 $18,616 $19,201 $19,806 $20,432 $21,079 $21,749 $22,443 $23,161 $23,904 $24,673 $25,470 Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Expenses Payroll $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 Marketing/Promotion $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 Depreciation $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 Rent $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 $1,790 Utilities $680 $680 $680 $680 $680 $680 $680 $680 $680 $680 $680 $680 Insurance $522 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Payroll Taxes 15% $795 $795 $795 $795 $795 $795 $795 $795 $795 $795 $795 $795 1099 Employees 15% $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 $4,766 Entertainment 15% $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 Other $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 $2,070 Total Operating Expenses $19,323 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 $18,801 Profit Before Interest and Taxes ($1,273) ($185) $400 $1,005 $1,631 $2,278 $2,948 $3,642 $4,360 $5,103 $5,872 $6,669 EBITDA ($73) $1,015 $1,600 $2,205 $2,831 $3,478 $4,148 $4,842 $5,560 $6,303 $7,072 $7,869 Interest Expense $975 $975 $975 $975 $975 $975 $975 $975 $975 $975 $975 $975 Taxes Incurred ($337) ($174) ($86) $5 $98 $195 $296 $400 $508 $619 $735 $854 Net Profit ($1,911) ($986) ($489) $26 $558 $1,108 $1,677 $2,267 $2,877 $3,509 $4,162 $4,840 Net Profit/Sales -10.59% -5.30% -2.55% 0.13% 2.73% 5.25% 7.71% 10.10% 12.42% 14.68% 16.87% 19.00% This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-plan-for-fitness-and-gyms-1031
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