Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business Analytics Primer

430 views

Published on

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/business-analytics-primer-1565

BENEFITS OF DOCUMENT

1. Introductory coverage of what

2. Outline of industries, markets and contexts of use of each type of analytics

3. Short guidance into the pathway of implementing and deploying analytics

DOCUMENT DESCRIPTION

Concise introduction to descriptive, predictive and prescriptive analytics. Also includes brief coverage of analytics applications to demand chains and supply chains, namely Digital Marketing Analytics and Supply Chain Optimization, respectively.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Business Analytics Primer

  1. 1. Primer on Business Analytics Concise introduction to descriptive, predictive and prescriptive analytics This document and more can be downloaded here: http://flevy.com/seller/tangentmgmt
  2. 2. What is Business Analytics? Business Analytics (BA) is the organization and management of modelling and analysis of data and information on the business that helps planning and decision-making executives and staff in their respective functions, processes and/or projects. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  3. 3. Descriptive Analytics: WHERE/WHEN DA is deployed and used in industries and businesses where proper business planning and decision-making requires analysis of multidimensional data, incl. • retail chains, • distribution companies, • electronic commerce, • multi-line and geographically expanded businesses, • banks and financial services, • many others. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  4. 4. Descriptive Analytics: vendors • IBM Cognos: http://www-01.ibm.com/software/analytics/cognos/ • QlikView: www.qlik.com • Tableau: www.tableau.com • KNIME: www.knime.org (includes data-mining functionality) • Birst: www.birst.com • Spago BI: www.spagobi.org • Pentaho: www.pentaho.com • Microstratgy: www.microstrategy.com • TIBCO Jaspersoft: www.jaspersoft.com • Lavastorm: www.lavastorm.com (includes data-mining functionality) This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  5. 5. Predictive Analytics: WHY/WHEN Typical applications • market analytics and segmentation /clustering, prototyping/profiling/, • marketing analytics, uplift modelling, positioning, merchandizing ու campaign/promotion planning, • sales analytics and analytical CRM, • marketing mix modelling, • product line rationalization /analysis of complementarities and cannibalizations/, • market basket analysis/affinity analysis, sequence mining, royalty programs, • text mining and analytics, • sentiment analysis, • etc. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  6. 6. Predictive Analytics: vendors • IBM SPSS Modeller: http://www- 01.ibm.com/software/analytics/spss/products/modeler/ • Grapheur: www.lionoso.org (also features interactive BI, as well as offers prescriptive analytics/intelligent optimization functionality) • RapidMiner: www.rapidminer.com (both open-source and proprietary) • Orange: orange.biolab.si (open-source) • BigML: www.bigml.com (online) • Alteryx: www.alteryx.com • Angoss: www.angoss.com • SAS: www.sas.com (broad line) • SAP: www.sap.com (broad line) This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  7. 7. Prescriptive Analytics: WHERE/WHEN, continued Markets • oil and gas (upstream energy), • supply chain management in manufacturing, distribution, logistics, transportation companies • similar business units and departments of other companies • process/non-discrete manufacturing (chemicals, FMCG/CPG, building materials, pharma, etc.) • e-commerce demand chains /digital marketing/, • S&OP/IBP, • value chain integrated with finance, • health sector, • etc. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  8. 8. Prescriptive Analytics: vendors • IBM ILOG CPLEX: http://www-03.ibm.com/software/products/en/category/prescriptive- analytics (back-end programming IDE) • Llamasoft: www.llamasoft.com (comprehensively focused on supply chain optimization, incl. SC design, SC planning and SC operations/execution) • RiverLogic: www.riverlogic.com (excellent features for S&OP/IBP analytic support, as well some verticals, e.g. health care, process manufacturing) • Ayata: www.ayata.com (covering also unstructured data/Big Data) • ACT – Operations Research: www.act-operationsresearch.com (covering virtually all aspects of supply chain optimization, but with black-box implementation approach, also strong in the simulation part) • Analytica decision software: www.lumina.com (great decision analysis software, has an Optimizer edition supporting linea, quadratic, mixed integer and non-linear optimization) • NG Data: www.ngdata.com This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  9. 9. Digital Marketing Optimization: example – IBM Digital Analytics/Digital Marketing Optimization Suite This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  10. 10. Adaptive Procurement and Supply Chain Optimization (deterministic/optimization): example - LLamasoft LogicTools LogicNet Plus XE This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  11. 11. TANGENT Management www.tangentmanagement.net TANGENT Management is a decision consultancy offering advice on and solutions for • strategy execution and deployment • sustained organic growth and development • continuous improvement and change management • innovation governance and decision-making TANGENT was founded by Hayk Antonyan, an economist and consultant of over 15+ years. Mr. Antonyan has a background in decision intelligence, complexity, and knowledge-based systems.This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-analytics-primer-1565
  12. 12. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com

×