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Building an Enduring Corporate Vision: Core Ideology and Envisioned Future
There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others?
This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:
*Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.
*Envisioned Future. The Envisioned Future is comprised of Big, Hairy,
Audacious Goals (BHAGs) and a Vivid Description of what it will be
like to achieve those BHAGs.
A company's Core Ideology and Envisioned Future are two distinct
concepts. A BHAG is a clearly articulated goal that takes 10 to 30
years to reach--whereas our Core Purpose can never be completed.
In this presentation, we break down the process of constructing a
company?s vision in detail. PowerPoint templates are also included for you
to use in your own analyses and presentations.