Focus Group Report Template

8,596 views

Published on

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/focus-group-report-template-317

It's important to document the findings of your recent focus group in order to communicate the results to management and other key stakeholders. These findings should be presented in a concise, professional format.

We created the Focus Group Report Template to help you communicate the findings of a focus group quickly and efficiently. This Microsoft Word document includes the following sections to complete with your market research team: Executive Summary, Introduction, Methodology & Participant Profile, Demographics, Discussion Results, Conclusion, Recommendations & Appendices.

This tool allows you to save time on formatting by providing you with a concise, well researched Focus Group Report format.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
8,596
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Focus Group Report Template

  1. 1. Focus Group Report Template Purpose The purpose of this tool is to help you communicate the findings of a Focus Group. How to Use this Template Complete the following sections with your market research team: Introduction, Methodology, Demographics, Discussion Executive Summary, Results, Conclusion, Recommendations and Appendices. Update the look and feel of this document to reflect your corporate brand, and be sure to include many images that reinforce your message and show you in action. [Insert your Logo here] Focus Group Report [Insert date] Company Name Prepared For: Company Address Line 1 Prepared By: Company Address Line 2 Date:
  2. 2. 1. Executive Summary Provide a brief description of the key findings of your focus group, discuss your initial hypothesis and document the objectives of the study. Be sure to highlight issues that are relevant to your target audience. 2. Introduction Briefly discuss your market research study. Include relevant background information and a short description of any findings produced from other research methods. 3. Methodology & Participant Profile 3.1 Instrument Development Discuss the process taken to develop your discussion guide, participant profile form and any other documents related to your focus group. Include purpose & explanation of topics & questions for all documents. Any documents discussed here can be inserted in the final section of this report – 8. Appendices. 3.2 Site Selection Discuss the reasons for your focus group location choices. If applicable, provide information on the selected locations that may correlate to your study. 3.3 Participant Selection Describe the process of selecting participants for your focus group. Include qualifications of your participant recruiter, his/her actions taken to recruit, any incentives given to potential participants in order to attend and any other relevant information. 3.4 Focus Groups Provide general information for the actual focus group events. Include a list of dates, times and locations; length of discussions; instruments used to record/transcribe the session; and any other specific information regarding the actual events.
  3. 3. b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.2 Topic #2 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.3 Topic #3 Briefly describe the topic being discussed. attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses Insert the questions asked, responses &
  4. 4. 8. Appendices Insert the documents associated with this focus group. These documents may include, but are not limited to:  Focus Group Discussion Guide  Participant Profile Form (Blank Copy)  Participant Profile Forms (Completed)

×