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Social Media
Marketing
Why Northwestern
Technologies should use
Social Media Marketing in
their Marketing Strategy.
Introduction
 Definition: “Web sites and other online
means of communication that are
used by large groups of people to
s...
Top Social Media Platforms
 Facebook (750mil)
 Twitter (250mil)
 LinkedIn (110mil)
 Pinterest(85mil)
 MySpace(70mil)
...
Emergence of Social Media In
The Corporate World
 Social Media Grew.
 Users began to withdraw from
traditional ways to c...
Current Social Media
Landscape in the IT Industry
 Build Up Brand.
 Bring in Customers.
 Use For Customer
Service.
 Co...
Opportunities and Benefits for
Northwestern Technologies
 Able to connect to
millions of customers.
 Able to conduct
cus...
Conclusion
 Social Media allows companies to reach out to millions of
possible clients.
 You can build on a Brand throug...
Works Cited
 Nair, Radhika P. "How Companies Are Using Social
Media to Take Entry in New Markets." The
Economic Times. Th...
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Unit 1 individual project

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Unit 1 individual project

  1. 1. Social Media Marketing Why Northwestern Technologies should use Social Media Marketing in their Marketing Strategy.
  2. 2. Introduction  Definition: “Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.” ("Social Media")  Top Social Media (750mil Users Monthly) ("Top 15 Most Popular”)
  3. 3. Top Social Media Platforms  Facebook (750mil)  Twitter (250mil)  LinkedIn (110mil)  Pinterest(85mil)  MySpace(70mil)  Data Provided by EBiz ("Top 15 Most Popular”)
  4. 4. Emergence of Social Media In The Corporate World  Social Media Grew.  Users began to withdraw from traditional ways to communicate.  Companies felt the need to follow users where they are spending their time at.  Companies needed to use social media to reach out to clients.  Customer Service.
  5. 5. Current Social Media Landscape in the IT Industry  Build Up Brand.  Bring in Customers.  Use For Customer Service.  Communicate with target audience. (Nair, Radhika P.)
  6. 6. Opportunities and Benefits for Northwestern Technologies  Able to connect to millions of customers.  Able to conduct customer service.  Able to Build on Brand.  Can target audience.
  7. 7. Conclusion  Social Media allows companies to reach out to millions of possible clients.  You can build on a Brand through social media or repair the one you have now.  With social media corporations are able to help customer satisfaction through customer service.
  8. 8. Works Cited  Nair, Radhika P. "How Companies Are Using Social Media to Take Entry in New Markets." The Economic Times. The Economic Times, 17 May 2013. Web. 21 July 2013.  "Social Media." Dictionary.com. Dictionary.com, n.d. Web. 21 July 2013.  "Top 15 Most Popular Social Networking Sites | July 2013." Top 15 Most Popular Social Networking Sites. EBiz, July 2013. Web. 21 July 2013.

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