Social Media
Marketing
Why Northwestern
Technologies should use
Social Media Marketing in
their Marketing Strategy.
Introduction
 Definition: “Web sites and other online
means of communication that are
used by large groups of people to
s...
Top Social Media Platforms
 Facebook (750mil)
 Twitter (250mil)
 LinkedIn (110mil)
 Pinterest(85mil)
 MySpace(70mil)
...
Emergence of Social Media In
The Corporate World
 Social Media Grew.
 Users began to withdraw from
traditional ways to c...
Current Social Media
Landscape in the IT Industry
 Build Up Brand.
 Bring in Customers.
 Use For Customer
Service.
 Co...
Opportunities and Benefits for
Northwestern Technologies
 Able to connect to
millions of customers.
 Able to conduct
cus...
Conclusion
 Social Media allows companies to reach out to millions of
possible clients.
 You can build on a Brand throug...
Works Cited
 Nair, Radhika P. "How Companies Are Using Social
Media to Take Entry in New Markets." The
Economic Times. Th...
Upcoming SlideShare
Loading in …5
×

Unit 1 individual project

178 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
178
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • This Presentation is for Northwestern Technologies and Social Media as a Marketing Tool. This presentation will cover the introduction of Social Media as well as the top Platforms. It will also cover how social media emerged in a Corporate setting. We will cover how social media works today and the benefits of Northwestern Technologies using Social Media in a Marketing Strategy.
  • Social Media is defined as Web Sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many business are utilizing social media to generate sales. A good example of this would be Facebook. There are 750 million users who are using Facebook every month. This staggering amount allows companies to reach out to millions of possible customers. A great bonus to using social media as a marketing tool is that you can target your audience!
  • There are a lot of social media platforms that exist today but some of the top ones by users is Facebook, Twitter, LinkedIn, Pinterest, and MySpace. With those 5 combined you are looking at a hefty 1.2 billion users every month. That can help shape a company in terms of sales, branding, and customer service. There are many companies who have seen a huge spike in all three of these areas as soon as they decided to add Social Media in their Marketing Strategy. Even if the payoff doesn’t end with a huge uptick in purchase it will allow to you connect with possible clients to build Branding and Awareness.
  • Social Networking took a little bit before it started to emerge in the corporate world. First Social Media arrived and began to grow very rapidly. After a little while customers began to withdraw from traditional ways to communicate. Once companies felt the need to follow the customers to where they were going companies started finding out how important social media really can be to a marketing strategy. Corporations felt the need to reach out to possible customers and to build on their Brand. Finally large companies felt the negative effects of not having a way for social media customers to complain and so Customer Service via social media was born. Some companies had to find out the hard way while other companies took the lead and began reaping the benefits.
  • Currently companies are able to build up their brands via Social Networking. They can also bring customers in through social media and communicate with the targeted audience. Companies are using Social Media to provide customer service for both satisfied and unsatisfied clients. Even though I already talked about branding in the first bullet, all of these aspects add to the branding and awareness of a product or company. This allows a company to be able to grow in ways that may not have been possible before. This is only going to grow in the near future and there may be other aspects of social media that companies take advantage of.
  • There are a lot of opportunities and benefits for Northwestern Technologies to use Social Media. One of the biggest is the fact that you will be able to connect to millions of customers. With there being over 2 billion social users on the top 5 social networking sites, this wound be great for any business. Secondly Northwestern Technologies will be able to use social media to conduct customer service. This is one of the newest but most important possible uses for social media. The company will also be able to build up their brand. If a company has a weak brand or a negative brand then Social Media is that much more important for them. Also, social media allows you to find a target audience and reach out to them.
  • In conclusion social media allows companies to reach out to millions if not billions of companies. A company is able to build up their current brand or start new through social media. A great tool that can be used is creating a way to offer customer service to current social media users. No matter what is used, Social Media is important to every company because that is where the customers are spending most of their time.
  • Unit 1 individual project

    1. 1. Social Media Marketing Why Northwestern Technologies should use Social Media Marketing in their Marketing Strategy.
    2. 2. Introduction  Definition: “Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.” ("Social Media")  Top Social Media (750mil Users Monthly) ("Top 15 Most Popular”)
    3. 3. Top Social Media Platforms  Facebook (750mil)  Twitter (250mil)  LinkedIn (110mil)  Pinterest(85mil)  MySpace(70mil)  Data Provided by EBiz ("Top 15 Most Popular”)
    4. 4. Emergence of Social Media In The Corporate World  Social Media Grew.  Users began to withdraw from traditional ways to communicate.  Companies felt the need to follow users where they are spending their time at.  Companies needed to use social media to reach out to clients.  Customer Service.
    5. 5. Current Social Media Landscape in the IT Industry  Build Up Brand.  Bring in Customers.  Use For Customer Service.  Communicate with target audience. (Nair, Radhika P.)
    6. 6. Opportunities and Benefits for Northwestern Technologies  Able to connect to millions of customers.  Able to conduct customer service.  Able to Build on Brand.  Can target audience.
    7. 7. Conclusion  Social Media allows companies to reach out to millions of possible clients.  You can build on a Brand through social media or repair the one you have now.  With social media corporations are able to help customer satisfaction through customer service.
    8. 8. Works Cited  Nair, Radhika P. "How Companies Are Using Social Media to Take Entry in New Markets." The Economic Times. The Economic Times, 17 May 2013. Web. 21 July 2013.  "Social Media." Dictionary.com. Dictionary.com, n.d. Web. 21 July 2013.  "Top 15 Most Popular Social Networking Sites | July 2013." Top 15 Most Popular Social Networking Sites. EBiz, July 2013. Web. 21 July 2013.

    ×