fledge - web2print solution

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Optimize your marketing processes and create your marketing material online without the need of an agency.

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fledge - web2print solution

  1. 1. What is fledge? >  A browser-based Online-Tool to create advertising material, e.g. Brochures, flyers, posters, … >  A WYSIWYG Editor which is working easier than most other Office-Tools >  A tool to maintain the company‘s design and CI without knowing the styleguide >  A template system for the marketing material of the company >  The ability to improve the awareness of the customer and the market – without running costs of an agency 2 2 | What is fledge?
  2. 2. What is fledge suitable for? >  Brochures and flyers with any number of pages >  Posters and displays (possible up to DIN A0) >  Adverts >  Stand-up displays >  CD-Labels, Booklets, Cover Cards etc. >  Product Sheets >  Mail-Attachments and Newsletter >  ... 3 3 | What is fledge suitable for?
  3. 3. Advantages and potentials >  Independence: High savings potential and strong brand communication >  Everyone can use fledge – no training necessary >  High-quality, brand compliant print data at the touch of a button >  Save time of your internal resources – creation of a 4-page brochure takes less than an hour >  Delegation of creating marketing materials in decentralized sales and marketing units >  More brand-communication with interested parties / customers >  No license fees for InDesign, Quark or similar >  Save 100% of layout and dtp costs for agencies 4 4 | Advantages and potentials
  4. 4. fledge ist easy >  Document Management >  Collaboration of users with same roles >  Create, copy, edit, and share documents >  Use of complete documents as templates >  Page Management >  Create, edit, delete and rearrange pages >  Creation of pages based on CI-compliant templates >  Page Editor >  WYSIWYG-Editor: edit print data online >  Comfortable: context menus, CI-checking during the editing, etc. >  Asset Management >  Image upload and image administration >  Administration of boiler plates, e.g. imprint, disclaimer, etc. 5 5 | fledge is easy
  5. 5. 6 6 | Document Management
  6. 6. 7 7 | Page Management
  7. 7. 8 8 | CI compliant templates
  8. 8. 9 9 | Page Editor
  9. 9. 10 10 | Asset Management > Images
  10. 10. 11 11 | Asset Management > Boiler plates
  11. 11. fledge is flexible >  Own image administration >  Supply of verified images >  Uploads by the user >  Own product administration >  Entering of product information and images in the page management >  Optional: individiual product maintenance tool >  Connection to existing image database >  Standard interface format (XML) >  Connection to existing product database >  Standard interface format (XML) 12 12 | fledge is flexible
  12. 12. fledge saves time days Example: Creation of a 16 page brochure: •  planning topics and content •  Image selection •  Organize images •  draft the content of each page •  Determine product information •  Create agency briefing •  Coordination •  Review and corrections •  creation of print data with agency 13 13 | fledge saves time
  13. 13. fledge saves money Total manpower Agency Cashflow (days) (days) None web2print with agency Using fledge Example: Creation of a 16 page brochure; cashflow in EUR 14 14 | fledge saves money
  14. 14. Become independent with fledge Number of documents The costs for fledge are independent of the amount of created documents. Concrete models: •  SaaS > Software as a Service - Onetime setup and configuration - Monthly rent •  Individual-Project - Setup and Implementation - Programming of individual functions - monthly operating costs Agency fledge is configured individual for the company: •  Rights, roles and structures Costs •  CI-Rules and templates 15 15 | Become independent with fledge
  15. 15. fledge on the Web >  http://fledge.kittelberger.de >  http://www.facebook.com/pages/fledge-Marketing-Material- online-erstellen/105493799473294 >  http://www.slideshare.net/fledge/fledge-web2print-solution- german >  http://twitter.com/fledgeMarketing 16 16 | fledge on the web

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