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Rb forum lobary - virtual payment for real betting - 30-09-2016

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This keynote is focusing on : « Prepaid, e-Money, mobile Money : the smartest approach » at the RBForum 2016.
François Lecomte-Vagniez, partner @Lobary, explores horse racing betting aspects in bettor’s journey, with a special focus on innovative payment solutions to simplify omni-channel betting experience for paying stakes and crediting gains.

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Rb forum lobary - virtual payment for real betting - 30-09-2016

  1. 1. Virtual Payment for Real Betting Prepaid, e-Money, Mobile Money : the smartest approach ? François Lecomte-Vagniez 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 2
  2. 2. Agenda • Horse Racing Bet Journey • Innovative Payments versus Bet Regulations • 4 Trends to inspire Bet Payment Experience  Contactless Payments  Mobile Wallet Embedded  Wearable / Connected Objects  Social Experience • Conclusion 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 3
  3. 3. Horserace Bettor Journey 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 4 Receipt delivery (or dematerialized) Winning Bet Formulate Bet  Debit Payment Stake  Credit Bet Gains
  4. 4. Omni-channel Bettor Journey New “Phygital” experiences 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 5 Variety of Payment Means
  5. 5. From Money to Payment solutions 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 6 Payment Services Directives 2 Electronic Money Directives 2
  6. 6. Highly Regulated Business Bet Payment • Anonymous payments : Cash payment limits • No credit allowed = non revocable debit only • Offline Horse Bets monopoles Ex. : PMU in France • Online Horse Bets regulation Ex. : ARJEL in France • EMD2 – e-Money Europe laws (prepaid accounts) • Gaming account management • KYC requirements • Addictive behavior detection • Etc. 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 7 Bet Gains Credit • Proof of bet (receipt) • EMD2 : Threshold to credit money on prepaid accounts • Limits to credit Bank Cards • Money laundry alerts • Etc.
  7. 7. Electronic Banking Homeworks 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 8 Acceptance Issuance Offline (card present payments) • Contactless EMV Infrastructures • Smart Terminals • Close Loop Prepaid Services • Game Accounts link to cards • Cobranding / CLO Online (remote payments) • Initial KYC (regulated market) • Innovative Payment experiences (ex. : Touch Id) • Apps / Bots • Invisible Payment (like Uber)
  8. 8. From Cash to Dematerialization • Identification Mean  Biometric ID • Finger Print • Eyes / Face • Vocal  Cards / Objects ID • NFC - RFID • Beacon  Personal ID • Account ID • Cell. Phone number • Card BIN • Etc. 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 9 Unique Identification + Authentication factors = Bet Transaction KYC is mandatory to open dematerialized bets accounts and define IDentification means & secured authentication processes
  9. 9. Trend 1 : Contactless • Contactless  EMV Cards & Mobile Payments  Services based on contactless unique ID • Use Cases 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 10 Faster Payment Bet Account Debit Card Link Offers
  10. 10. Trend 2 : m-Wallet – ex. ApplePay • EMV & Remote Payments (Visa/MasterCard) • Private Merchant interactions (Earn / Burn)  NB : Apple doesn’t allow betting use case 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 1111 End-off Experience Payment + Receipt + Loyalty In 1 or 2 taps Cross channel
  11. 11. Trend 3 : Wearables (IOT) • Wearables  Watch, Bracelet, Key ring, Glasses, etc.  Service associated to • Unique ID / object interactions • Authentication processes • Payment 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 12 NFC + Biometry (Trust Designer object) Contactless Payment (Apple, Samsung, Swatch, etc.)
  12. 12. Trend 4 : Social • Social Networks  Over a billion user worldwide…  Powerful media to share contents & engage bettors  Opportunity for collective bets  Social payments are just starting… • Prospective scenario for betting in social places 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 13 Bots in timeline (opportunity to bet) Virtual Currency (Anonymous) Secured Letger (e-Receipt) + +
  13. 13. The smartest approach • Simplify Bet Experience  Ease of use is key for paying – make it simple  Use common payment solutions – trust & habits count  Make payment invisible while bet gains must alert ! • Offer a seamless betting journey  Track payment Id with e-Receipt - whenever it’s possible…  Reduce KYC constraints to boost dematerialized bets accounts  Develop value added betting services, both as acceptor and issuer 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 14 Make people want betting on horses !
  14. 14. Thanks ! François Lecomte-Vagniez Partner, Lobary +33 681 494 494 flecomte@lobary.com 30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 15

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