Folsom Lake College 2010 social networking guidelines


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These are the social media media/marketing guidelines approved by Folsom Lake College in 2010. They are designed to help guide faculty, staff, and students in their use of social media.

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Folsom Lake College 2010 social networking guidelines

  1. 1. Social Networking Guidelines November 2010Folsom Lake College (FLC) believes in fostering a thriving online community and supportssocial networking as a valuable component of shared media. FLC’s Social NetworkingGuidelines have been developed for FLC and the members who use FLC’s social networkingsites such as Facebook, Twitter, and LinkedIn.IntroductionThese guidelines are intended to guide and enable faculty, staff, students, and alumni whocreate and administer social networking pages on behalf of FLC. They do not pertain to, nor dothey constrain, scholarly, academic, or pedagogical use of social media.The goal of social networking sites is to foster a virtual FLC community for various audiences.Although these sites are outside the direct control of the college, the college maintains aninterest in how it is portrayed by them. FLC’s official website remains the centralcommunications vehicle for many of its audiences and should not be neglected in favor of socialnetworking. Rather, social networking should be used to enhance communications with thecolleges target audiences.Many of the guidelines pertain specifically to Facebook, currently the most widely used socialnetworking tool, and one guideline in particular addresses the use of Twitter. Ideally, theseguidelines will be reviewed and updated annually.Purposes of college social networking sitesFor the college as a whole  To support and enable recruiting, retention, and alumni relations  To develop virtual FLC communities  To foster interactivity  To share informationFor academic departments  To foster and maintain connections to alumni  To assist with assessment  To find opportunities (internships, job leads) for current studentsFor admissions  To create community among admitted students  To assist in yielding students who enrollFor student groups  To communicate with members (events, communications, pictures)  To recruit membersFor alumni affinity groups such as reunioning classes  To share information, foster attendance, reconnectMain FLC Facebook site:  To push news, keep FLC top of mind, stay connected  Friend-raiser (leads to fund-raising) 1
  2. 2. Violation of campus policyThere is one area of official policy regarding social networking sites, and that is to exercisefreedom of speech with responsibility. If activity on a social networking site is reported asviolating campus policy as outlined in the college catalog, it will be investigated and handledaccording to the college disciplinary process. Faculty are guided in their roles as members andrepresentatives of the campus community by the Faculty Handbook.Basic privacy guidelinesThe options for communicating and interacting online are continuously advancing and changingat a fast pace. The use of electronic communications by students, faculty, and staff, as a rule, isnot closely monitored by the college, however it is within each individual community membersbest interest to be aware of issues related to privacy online. These guidelines have beenestablished to assist individual users in making good decisions to protect themselves. 1. Be familiar with privacy options on social networking sites, email, blogs, etc. 2. Set appropriate privacy guards for your personal comfort level. 3. Be aware that no privacy option protects you 100% from personal information being shared beyond desired boundaries. Information shared online, even with the highest privacy settings (including emails intended for a specific individual or individuals), cannot be protected. 4. Be aware that information posted online may be perceived differently depending on the viewer despite intended effect or outcome. 5. Incidents reported to college officials that may violate campus policy will be investigated and handled according to the campus judicial process as described in the college catalog.Best Practices: These four recommendations provide a roadmap for constructive, respectful,and productive use of FLC’s Social Networking sites.Be RespectfulRespect your audience and your coworkers. Take care not to engage in any conduct that wouldnot be acceptable in the workplace. All FLC members can be viewed (correctly or incorrectly) asrepresentatives of the college, which can add significance to your public reflections on theorganization (whether you intend to or not).Get Your Facts StraightTo ensure you are not misrepresenting FLC or its work or positions consider reaching out to therelevant FLC staff member before posting material. This courtesy will help you provide yourreaders with accurate insights, especially when you are posting material outside your area ofexpertise.Be Mindful of Your Public ImageConsider the image you want to portray to the public. Be mindful that what you post may beviewed by parents, students, administrators and community members, and may stay public for along time.Use Your Best JudgmentRemember there may be consequences to what you post. Consider your content carefully. Ifyou are about to post something that makes you slightest bit uncomfortable, review theseguidelines and think about whether to post the material. 2
  3. 3. Standards for Appropriate ConversationFLC believes it is important that online conversations on its Web site and other social mediatools remain professional and respectful. FLC monitors comments prior to posting to ensurecompliance with its Social Networking Guidelines. FLC posts comments quickly, but reservesthe right to decline to post comments or remove comments if they are inappropriate or otherwiseviolate the FLC Social Networking Guidelines.Reasons for not approving comments include:  The comment is not respectful.  The comment is not relevant to the topic.  We have reason to believe that the commenter is misrepresenting himself/herself.  A single person is dominating the conversation.Usage by student and alumni organizations and campus officesFLC recognizes that student organizations, alumni organizations, and campus offices may usevarious online media to communicate, promote, and inform others about their programs,services, and activities. The guidelines above, along with information about open and closedgroups, apply to all FLC affiliated online information. Groups choosing to use online servicesneed to be aware that they are using the colleges name and that this can impact the image andreputation of specific individuals, the group, and the college.Photo guidelinesPhotos posted on social networking should be done so with the utmost care. Nothing postedonline is private, and photos should be regarded as such. The following guidelines should beused when posting photos:  Photos of children should not be posted without expressed consent from the parents. Even then such photos should be avoided.  Care should be taken not to post photos of individuals who would object. This may involve obtaining the appropriate permissions.  Photos posted on social networking sites must be appropriate. As a guideline, they should be photos that could be posted on the colleges official website. Examples of photos that should be avoided include but are not limited to: photos involving alcohol, nudity, medical and hospital patients, and graphic scenes.  Appropriate photo credits should be given. Social networking sites still represent FLC, and any agreed-to credits must be maintained.CopyrightBeware that intellectual property may be protected by copyright. Newer copyright statementsallow creative but non-commercial uses. One Website that provides content (including musicand images) that may be used in this way is www.creativecommons.orgLogo and titlesFor titles of Facebook pages, we recommend using "Folsom Lake College" for the first threewords, as appropriate, for consistency and best results in searches, for example: o Folsom Lake College XXXX Department o Folsom Lake College Class of XXXX o Folsom Lake College Student Senate o Folsom Lake College Mens Basketball 3
  4. 4. Use of the college logo on Facebook is not recommended, since there is only one slot for ahomepage photo, and it would cause confusion for multiple groups to use the same logo.AdministrationMultiple site administrators are recommended, or at least two so that theres a back-up. Forstudent organizations, overlap outgoing and incoming administrators to make sure the transitionis smooth.Site maintenance and updatesThe success of any website depends on keeping the content fresh and interesting. This isespecially true in an organizational setting where outdated or stale sites can reflect poorly onthe group and on the college as a whole. In addition, subscribers to Facebook fan pages andsimilar social networking sites are interested in receiving periodic updates - thats what givesyour site value to them. While there are no hard and fast rules regarding how often contentshould be added or updated on such sites, site managers should be aware that the success ofany site depends on an ongoing commitment to making updates and engaging with the usercommunity.Groups vs. pages (Facebook only)Pages, rather than groups, are the preferred method of creating a Facebook presence. Pageshave more flexibility, are easier to brand, and allow a greater number of features, includingshowing up on Facebook homepage news feeds. Pages were specifically designed fororganizations, and should be used as such to represent FLC.Open and closed groupsFolsom Lake College expects that students, faculty and staff understand the difference betweenclosed and open groups in social networking sites as they post information online. Closedgroups often require passwords or approval from the "owner" or "manager" of the group toreceive or post information. Open groups often require membership with the social networkingsite, but do not require membership or passwords to review information posted. In establishing agroup in the virtual world please be mindful of how the information posted affects individualmembers of the college community as well as the college reputation as a whole.Twitter guidelinesTwitter should include a bio, daily or nearly so updates, active links, and an appropriate image.Tweets should point back to other content.User guidelinesAs a user, you agree not to:  upload, post, email, transmit or otherwise make available any content that is unlawful, harmful, threatening, abusive, or harassing; or brings unwanted attention toward members;  impersonate any person or entity, including, but not limited to, a FLC official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;  collect or store personal data about other users in connection with prohibited conduct;  upload, post, email, transmit or otherwise make available any content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party; 4
  5. 5.  upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, or any other form of solicitation;  upload, post, email, transmit or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment; and  use obscene language or imagery, disrupt the normal flow of dialogue, or otherwise act in a manner that negatively affects other users ability to engage in real time exchanges.Legal LiabilityYou are personally responsible for the material that you post on FLC’s Social Networking sites.You can be held personally liable for any material deemed to be defamatory, obscene,proprietary, or libelous (whether pertaining to FLC, individuals, or any other company). Inessence, you post material at your own risk. Outside parties actually can pursue legal actionagainst you (not FLC) for postings.  Do not post material that is illegal, sexually explicit, obscene, defamatory, derogatory, related to alcohol or drug use, or in violation of copyright laws.  Do not post any material regarding any student’s educational record, or other confidential information regarding any student, whether you identify the student or not, as you may violate the Family Educational Rights and Privacy Act (FERPA) and may subject yourself to discipline and/or discharge.  FLC’s Social Networking sites are not for commercial use. Any advertisements or other for-profit materials not authorized by FLC are strictly prohibited.  FLC reserves all rights to refuse to post any material or remove any material that violates these guidelines, violates FLC policy, or is otherwise inappropriate.Company Privileged InformationYou may not post material regarding any confidential information related to FLC’s policy,strategy, financials, members, etc. You may not use the FLC logo and/or trademarks withoutFLC’s express written permission.Press InquiriesPostings may generate media coverage. If a member of the media contacts you about a FLC-related blog posting or requests FLC information of any kind, contact FLC PISO at (916) 608-6993. You should also reach out for PR clarification on whether specific information has beenpublicly disclosed before you post material.Support for site managersFor more guidance or feedback on creating and maintaining social networking sites, pleasecontact the Public Information Services Office, which will guide you to the appropriate resourcedepending on your needs. 5