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The Difference Engine 2014 - An Insight-Driven Product Strategy Company


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The Difference Engine 2014 - An Insight-Driven Product Strategy Company

  1. 1. We are an insight-driven product strategy company.
  2. 2. We help businesses test assumptions in a continually changing world about who your customers are, what they want, and why they want it and build a repository of customer intimacy into a tangible business asset.
  3. 3. We believe in three things.
  4. 4. FROM THE FEET UP Businesses have traditions - practices and beliefs that guide the business because they always have. These traditions often get in the way of innovation. Too often, these assumptions are simply wrong. Real innovation is about commitment and sacrifice. It’s about creating value that flows through every part of the organization. To create new value, we identify the conditions for success by looking at every angle, removing unnecessary obstacles, and changing things from the feet up. 5
  5. 5. GO AND SEE In order to solve business problems and create real solutions, you must go and see for yourself how these problems and opportunities play out in the real world. Traditional market research literally puts a wall between businesses and their customers. We tear the wall down. 6
  6. 6. VALUE CREATION, NOT VALUE EXTRACTION Despite the hype around digital, mobile and social media marketing, it's not about what your customers can do for you. It's about what you create that is worth their time, effort, and money. We focus on what creates new value for your customers, and for your business. 7
  7. 7. SIMPLE QUESTIONS, COMPLEX ANSWERS Clients come to us to find out: “Where did our customers go?” “How can we best reach this new market?” “We are stagnating. How can we grow?” 8
  8. 8. What we do.
  9. 9. STRATEGY We help our clients figure out what needs doing. What new products or services should you create? How do you optimize existing products to serve customers better? 10
  10. 10. RESEARCH We enable our clients to better understand their customers' needs, and to identify and explore new customer segments, new markets, and new opportunities. Who might our customers be for new products? Where might we find new markets for our existing products? 11
  11. 11. TRAINING We train our clients on how to build intimacy with their customers through research, how to set up useful KPIs for a successful make-test-learn product development cycle, and how to create spaces to engage in both creative thinking and critical thinking for faster product development and prototyping. 12
  12. 12. How we work.
  13. 13. We love it when the ideas we help you develop become real products, services and experiences. We're not seers or soothsayers or trendspotters or futurists, and we're also not McKinsey-style consultants. So we don't leave you with a nice looking presentation full of half-baked concepts and highly stylized observations. And we won't leave you with reams of graphs and charts to decipher.
  14. 14. We create tools for you to use, roadmaps for you to follow, KPIs for you to adopt, research-based resources for you to tap, and prototypes for you to build. We design these assets to work within your existing workflows and cultures. We train you on how to use them, how to adapt them, and how to bring others on board. We set you up to succeed.
  15. 15. About Us.
  17. 17. FARRAH BOSTIC Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth.  Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world, including Wieden + Kennedy, TBWAChiatDay, Mad Dogs & Englishmen, Digitas, Hall & Partners, and OTX. 18
  18. 18. LAILA FORSTER Laila is no-nonsense about helping companies, agencies, and teams make things and make things better. She believes that process and project management are essential tools, that when applied strategically and creatively, make room for great ideas to become great experiences.  She applies her cross-disciplinary, clear-headed and collaborative approach to manage teams and establish the workflows that allow products, strategies, innovations, and creative campaigns to come to life. Before joining The Difference Engine, she led client services and project management for several strategic branding, design and advertising agencies including Stag&Hare, Weiss Stagliano Partners, Brand Architecture International (BAI) and Sugartown Creative. She managed global programs for brands as diverse as Coca-Cola, Bombay Sapphire, Grey Goose, Godiva, Calphalon, ABSOLUT VODKA, Havaianas, Hansen's Natural, and Taco Bell. 19
  19. 19. thanks. how can we help? 62 1st Pl., No. 3 Brooklyn, NY 11231 +1.718.690.9291