information request Brand/product team research RFP research & insights study design research company recruitment recruiter/panel fielding moderators Analysis research company
The The Thesegments methodology screener Thediscussion The facility The report guide
doing too much downtime travel inefficiency stockpilingunnecessary effort defects
it’s often a push model “In push production you produceitems on a predetermined scheduleor forecast. The result is inventory -manufactured items for which there is not yet a customer.” http://www.gembutsu.com/articles/leanmanufacturingglossary.html
we assume we know The customer The value propositionThat there is a right way to get the answer [maybe even the answer itself]
Principles of Lean researchStart with hypotheses, not conclusionsUse right-size toolsKnow the diﬀerence between the customer you have and thecustomer you wish you hadMake research about customer development, not respondentrecruitingDitch the script - keep asking new questionsTalk to people where it’s relevant or convenientCreate living, usable data sets
PLACE BETS:generate hypotheses before‘finding insights’About the customer.About what matters to them.About how they live their lives.About what they desire or howwe can solve a painful problem.