A Primer on Visual Design

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Seminar given to master students at the University of Edinburgh about graphic design in scientific presentations.

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A Primer on Visual Design

  1. 1. A Primer on Visual Design Flaviu Cipcigan
  2. 2. A Primer on Visual Design 1. Why should I care? 2. What is design? 3. How to get started?
  3. 3. A Primer on Visual Design 1. Why should I care? 2. What is design? 3. How to get started?
  4. 4. January 28, 1986 11:38:00 EST A cold morning
  5. 5. January 28, 1986 11:39:13 EST
  6. 6. Bad design can kill!
  7. 7. Good design can save lives!
  8. 8. 39% accuracy detecting hearth failure Michelle Borkin: Can astronomers help doctors?
  9. 9. detecting hearth failure Michelle Borkin: Can astronomers help doctors? 62% accuracy
  10. 10. detecting hearth failure Michelle Borkin: Can astronomers help doctors? 91% accuracy
  11. 11. As scientists, we have the duty to clearly communicate our research Why should I care?
  12. 12. A Primer on Visual Design 1. Why should I care? 2. What is design? 3. How to get started?
  13. 13. What is design? Creating an artefact to solve a problem communicate your research presentation
  14. 14. What is design? Creating an artefact to solve a problem communicate your research presentation
  15. 15. Good design is like a crystal glass
  16. 16. Good design is like a crystal glass
  17. 17. Bad design is like a golden chalice
  18. 18. A Primer on Visual Design 1. Why should I care? 2. What is design? 3. How to get started?
  19. 19. How to get started Think
  20. 20. How to get started Think Feel
  21. 21. How to get started Think Feel Copy
  22. 22. How to get started Think Feel Copy Do
  23. 23. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  24. 24. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  25. 25. Create contrast makes life interesting
  26. 26. Embrace empty space creates focus
  27. 27. Seek balance ensures stability
  28. 28. Align to grid
  29. 29. Visual centre Focus points Visual centre
  30. 30. Visual centre
  31. 31. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  32. 32. Provide meaning kinetic energy harmonic oscillator external force
  33. 33. cancel Show what changes Complete the square
  34. 34. Interpret the results Complete the square displaced centre energy shift
  35. 35. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  36. 36. point Elements of a diagram
  37. 37. point line Elements of a diagram
  38. 38. point shape line Elements of a diagram
  39. 39. point shape shading line Elements of a diagram
  40. 40. point shape shading colour line Elements of a diagram
  41. 41. Elements of a diagram give meaning to each element t g g t t _ H
  42. 42. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  43. 43. Typical graph way too much happening!
  44. 44. Redesigned graph eliminate all but essential
  45. 45. 68% Redesigned graph slowly reveal details
  46. 46. 89 +35 -26 68% Redesigned graph slowly reveal details
  47. 47. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  48. 48. Make it stand out!
  49. 49. How to get started: Design elements 1. Layout 2. Equations 3. Diagrams 4. Graphs 5. Images 6. Text
  50. 50. Readabaility over everything! I use Signika. It’s made for wayfinding.
  51. 51. I use Signika. It’s made for wayfinding. Helvetica is not boring! Readabaility over everything!
  52. 52. Helvetica is not boring! Droid Sans. It’s made for small screens Readabaility over everything! I use Signika. It’s made for wayfinding.
  53. 53. A Primer on Visual Design 1. Why should I care? 2. What is design? 3. How to get started? Layout Equations Diagrams Graphs Images Text
  54. 54. Some useful resources Flickr The Noun Project Google Images Google Web Fonts Font Squirrel Roger’s Online Latex Editor search for Creative Commons Photos icons for any noun use it for inspiration free fonts, search for sans serifs free fonts, search for sans serifs use it for nice equations rogercortesi.com/eqn/
  55. 55. Presentation Zen The Visual Display of Quantitative Information Garr Reynolds Edward Tufte Further reading slide:ology Nancy Duarte
  56. 56. Presentation Zen Design resonate Naked Presenter Garr Reynolds Nancy Duarte Garr Reynolds Further reading
  57. 57. Thanks to TheNounProject.com Flickr.com P.J. Onori Renee Ramsey-Passmore Jack Biesek, Gladys Brenner, Margaret Faye, Healther Merrifield, Kate Keating, Wendy Olmstead, Todd Pierce, Jamie Cowgill & Jim Bolek flickr.com/photos/kanaka (Kanaka Menehune) flickr.com/photos/ianettf (Francesco Ianett) flickr.com/photos/lrargerich (Luis Argerich)

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