Personal Information
Organization / Workplace
São Paulo Area, Brazil, São Paulo Brazil
Occupation
Senior Manager - Digital and Innovation at Ipsos Connect
Industry
Advertising / Marketing / PR
Website
http://www.flaviogurgel.me
About
I'm a strategist with extensive experience in digital and integrated communications.
I've been fortunate to have contributed, building strategies, for notable brands such as Renault, Santander, Fiat, Mitsubishi, Totvs, Abril, Nextel and, also, for interesting startup-challengers.
My professional experience is built throughout ten years working in the communications and marketing field.
I believe:
- that insights and innovative solutions are results of hard deep work
- that creativity and systematization work great together
- that entrepreneurial behavior is also important inside organizations
- that simplicity is a necessity for communication, brands and businesses
- that strong and c...
Presentations
(2)
Likes
(83)
See all
The slide deck we used to raise half a million dollars
Buffer
•
9 years ago
The Customer Gap, Premium Puzzle And Future Of Customer Interactions
Helge Tennø
•
7 years ago
Network Effects
a16z
•
6 years ago
Go-to-Market Best Practices for Startups
a16z
•
7 years ago
Mobile Is Eating the World (2016)
a16z
•
6 years ago
We Are Social: Think Forward 2016
We Are Social
•
7 years ago
Top 10 Mobile Trends 2015
DMI
•
8 years ago
In the end the best app wins no matter who makes it
Helge Tennø
•
8 years ago
Cars Online 2015
Capgemini
•
7 years ago
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
8 years ago
WTF is a Data Strategy? - WTF Programmatic UK, 11/11/14
Digiday
•
8 years ago
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
Agathe Guerrier
•
8 years ago
Choice Architecture in Behavioral Economics
Lola Sanchez
•
11 years ago
The New Marketing Landscape By Dan Pankraz
guest7e5b6a
•
14 years ago
UX Experience Design: Processes and Strategy
CHI UX Indonesia
•
8 years ago
Social TV: How to create connected media experiences
Planning-ness
•
9 years ago
Planning-ness 2013: How to Turn Data into Design
Erik Brown
•
9 years ago
Future of advertising - Some thoughts from the present to predict the future of brand communication
Agustín Soriano
•
8 years ago
The success of microsite marketing strategy
Regalix
•
10 years ago
100 Words About Digital Branding
Mike Arauz
•
13 years ago
Google Think Travel Keynote - Faris
Faris Yakob
•
10 years ago
Feed back le web 13 in paris - laurent reich
Laurent Reich
•
9 years ago
The Beginners Guide to Startup PR #startuppr
Onboardly
•
8 years ago
Thinkers and Makers - Capabilities 2013
Thinker and Makers
•
9 years ago
20 Epic Examples of Content Marketing
Joe Pulizzi
•
9 years ago
Huge Inc Intro to UX/UI lecture at Campus London
nikkiguna
•
10 years ago
Start-up Chile Marketing & Advertising Tribe - Session 3
Liane Siebenhaar
•
9 years ago
Start-up Chile Marketing & Advertising Tribe - Session 1
Liane Siebenhaar
•
9 years ago
The hottest analysis tools for startups
Liane Siebenhaar
•
9 years ago
Tv2.0 terra coutinho
Marcelo Coutinho Lima
•
9 years ago
Adapting ourselves to adaptive content
Karen McGrane
•
11 years ago
IA Summit 2013 Closing Plenary
Karen McGrane
•
9 years ago
Planning for Transmedia
Griffin Farley
•
10 years ago
The Maker Movement by @boardofinno
Board of Innovation
•
9 years ago
Digital content trends 2013
Neil Perkin
•
10 years ago
JWT: 10 Trends for 2013 - Executive Summary
J. Walter Thompson Intelligence
•
10 years ago
Positioning
Helge Tennø
•
10 years ago
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
•
10 years ago
20 Ways to Rock Social Media - Visual eBook
TopRank Marketing Agency
•
10 years ago
How I stopped worrying about the future, and got busy inventing it
Bud Caddell
•
10 years ago
PORTFOLIO | Case: Natal Nextel
Maiana Lasevicius
•
10 years ago
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Idris Mootee
•
10 years ago
Tutorial Business Model Kit - by @boardofinno
Board of Innovation
•
10 years ago
Next Generation Media Quarterly July 2011
dentsu
•
11 years ago
How We Do It in Brazil #SxSW2012
JWT Brasil
•
10 years ago
Culture Networks (SXSW 2012)
Tim Stock
•
10 years ago
JWT: 100 Things to Watch in 2012
J. Walter Thompson Intelligence
•
11 years ago
A Mobile Day in the Life - 360i Digital Marketing Summit
360i
•
11 years ago
The Psychology of Space (Urban Academy)
Tim Stock
•
11 years ago
Letting Go
yiibu
•
11 years ago
Production as strategy
Zeus Jones
•
11 years ago
Pamela Rutledge: Planning-ness 2011
Planning-ness
•
11 years ago
12 Trends from Cannes 2011
The Social Practice
•
11 years ago
Fallon Brainfood x Planning-ness 2010: How To Plan Apps
Aki Spicer
•
12 years ago
How To Do Propagation Planning
Griffin Farley
•
12 years ago
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
•
12 years ago
Direct versus Indirect Advertising
Charles Frith
•
15 years ago
Verdades, mentiras e mídias sociais
JWT Brasil
•
11 years ago
10 business models that rocked - by @nickdemey @boardofinno (boardofinnovation.com)
Board of Innovation
•
12 years ago
Modern Brands V1
Zeus Jones
•
13 years ago
Postdigitalbriefs2 - August 2010
Gareth Kay
•
12 years ago
Designing identities
Helge Tennø
•
12 years ago
100 Beautiful Slides from Cannes Lions 2010
Jesse Desjardins - @jessedee
•
12 years ago
Social Psychology of Social Shopping: How Social Commerce Works
Paul Marsden
•
12 years ago
As coisas mudaram... e daí?
Werner Iucksch
•
14 years ago
Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity
Aki Spicer
•
12 years ago
Social Commerce | Beyond Transactions
Paul Marsden
•
12 years ago
The True Value of Social Media
Brandon Murphy
•
12 years ago
How Advertising Sells
Miami Ad School/ESPM
•
12 years ago
(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2
Graham Brown
•
13 years ago
Dicas para os planners do futuro
carlosbronze
•
13 years ago
DigiTime - 8 Digital Marketing Trends
Guy Haim
•
13 years ago
Young Planners 2009 - Nissan - Paulo Cesar
grupodeplanejamento
•
13 years ago
(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today
Graham Brown
•
13 years ago
Best Brands Global 2008
Pedro German Lopez Meza
•
14 years ago
Advertising Stunts And Ideas Q22009
Ayman Sarhan
•
13 years ago
Post Digital Marketing 2009
Helge Tennø
•
13 years ago
Twitter no Brasil
bullet_promo
•
13 years ago
New Rules For Power Point Presentations (Revised)
Christina Quick Henderson
•
13 years ago
Way of the Whiteboard
J. David Goodman
•
13 years ago
Developing for the GeoWeb: Notes From The Field Dev Summit 2009
Dave Bouwman
•
13 years ago
The Brand Gap
coolstuff
•
15 years ago
Modern Brand Building
Paul Isakson
•
14 years ago
Presentations
(2)
Likes
(83)
See all
The slide deck we used to raise half a million dollars
Buffer
•
9 years ago
The Customer Gap, Premium Puzzle And Future Of Customer Interactions
Helge Tennø
•
7 years ago
Network Effects
a16z
•
6 years ago
Go-to-Market Best Practices for Startups
a16z
•
7 years ago
Mobile Is Eating the World (2016)
a16z
•
6 years ago
We Are Social: Think Forward 2016
We Are Social
•
7 years ago
Top 10 Mobile Trends 2015
DMI
•
8 years ago
In the end the best app wins no matter who makes it
Helge Tennø
•
8 years ago
Cars Online 2015
Capgemini
•
7 years ago
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
8 years ago
WTF is a Data Strategy? - WTF Programmatic UK, 11/11/14
Digiday
•
8 years ago
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
Agathe Guerrier
•
8 years ago
Choice Architecture in Behavioral Economics
Lola Sanchez
•
11 years ago
The New Marketing Landscape By Dan Pankraz
guest7e5b6a
•
14 years ago
UX Experience Design: Processes and Strategy
CHI UX Indonesia
•
8 years ago
Social TV: How to create connected media experiences
Planning-ness
•
9 years ago
Planning-ness 2013: How to Turn Data into Design
Erik Brown
•
9 years ago
Future of advertising - Some thoughts from the present to predict the future of brand communication
Agustín Soriano
•
8 years ago
The success of microsite marketing strategy
Regalix
•
10 years ago
100 Words About Digital Branding
Mike Arauz
•
13 years ago
Google Think Travel Keynote - Faris
Faris Yakob
•
10 years ago
Feed back le web 13 in paris - laurent reich
Laurent Reich
•
9 years ago
The Beginners Guide to Startup PR #startuppr
Onboardly
•
8 years ago
Thinkers and Makers - Capabilities 2013
Thinker and Makers
•
9 years ago
20 Epic Examples of Content Marketing
Joe Pulizzi
•
9 years ago
Huge Inc Intro to UX/UI lecture at Campus London
nikkiguna
•
10 years ago
Start-up Chile Marketing & Advertising Tribe - Session 3
Liane Siebenhaar
•
9 years ago
Start-up Chile Marketing & Advertising Tribe - Session 1
Liane Siebenhaar
•
9 years ago
The hottest analysis tools for startups
Liane Siebenhaar
•
9 years ago
Tv2.0 terra coutinho
Marcelo Coutinho Lima
•
9 years ago
Adapting ourselves to adaptive content
Karen McGrane
•
11 years ago
IA Summit 2013 Closing Plenary
Karen McGrane
•
9 years ago
Planning for Transmedia
Griffin Farley
•
10 years ago
The Maker Movement by @boardofinno
Board of Innovation
•
9 years ago
Digital content trends 2013
Neil Perkin
•
10 years ago
JWT: 10 Trends for 2013 - Executive Summary
J. Walter Thompson Intelligence
•
10 years ago
Positioning
Helge Tennø
•
10 years ago
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
•
10 years ago
20 Ways to Rock Social Media - Visual eBook
TopRank Marketing Agency
•
10 years ago
How I stopped worrying about the future, and got busy inventing it
Bud Caddell
•
10 years ago
PORTFOLIO | Case: Natal Nextel
Maiana Lasevicius
•
10 years ago
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Idris Mootee
•
10 years ago
Tutorial Business Model Kit - by @boardofinno
Board of Innovation
•
10 years ago
Next Generation Media Quarterly July 2011
dentsu
•
11 years ago
How We Do It in Brazil #SxSW2012
JWT Brasil
•
10 years ago
Culture Networks (SXSW 2012)
Tim Stock
•
10 years ago
JWT: 100 Things to Watch in 2012
J. Walter Thompson Intelligence
•
11 years ago
A Mobile Day in the Life - 360i Digital Marketing Summit
360i
•
11 years ago
The Psychology of Space (Urban Academy)
Tim Stock
•
11 years ago
Letting Go
yiibu
•
11 years ago
Production as strategy
Zeus Jones
•
11 years ago
Pamela Rutledge: Planning-ness 2011
Planning-ness
•
11 years ago
12 Trends from Cannes 2011
The Social Practice
•
11 years ago
Fallon Brainfood x Planning-ness 2010: How To Plan Apps
Aki Spicer
•
12 years ago
How To Do Propagation Planning
Griffin Farley
•
12 years ago
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
•
12 years ago
Direct versus Indirect Advertising
Charles Frith
•
15 years ago
Verdades, mentiras e mídias sociais
JWT Brasil
•
11 years ago
10 business models that rocked - by @nickdemey @boardofinno (boardofinnovation.com)
Board of Innovation
•
12 years ago
Modern Brands V1
Zeus Jones
•
13 years ago
Postdigitalbriefs2 - August 2010
Gareth Kay
•
12 years ago
Designing identities
Helge Tennø
•
12 years ago
100 Beautiful Slides from Cannes Lions 2010
Jesse Desjardins - @jessedee
•
12 years ago
Social Psychology of Social Shopping: How Social Commerce Works
Paul Marsden
•
12 years ago
As coisas mudaram... e daí?
Werner Iucksch
•
14 years ago
Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity
Aki Spicer
•
12 years ago
Social Commerce | Beyond Transactions
Paul Marsden
•
12 years ago
The True Value of Social Media
Brandon Murphy
•
12 years ago
How Advertising Sells
Miami Ad School/ESPM
•
12 years ago
(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2
Graham Brown
•
13 years ago
Dicas para os planners do futuro
carlosbronze
•
13 years ago
DigiTime - 8 Digital Marketing Trends
Guy Haim
•
13 years ago
Young Planners 2009 - Nissan - Paulo Cesar
grupodeplanejamento
•
13 years ago
(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today
Graham Brown
•
13 years ago
Best Brands Global 2008
Pedro German Lopez Meza
•
14 years ago
Advertising Stunts And Ideas Q22009
Ayman Sarhan
•
13 years ago
Post Digital Marketing 2009
Helge Tennø
•
13 years ago
Twitter no Brasil
bullet_promo
•
13 years ago
New Rules For Power Point Presentations (Revised)
Christina Quick Henderson
•
13 years ago
Way of the Whiteboard
J. David Goodman
•
13 years ago
Developing for the GeoWeb: Notes From The Field Dev Summit 2009
Dave Bouwman
•
13 years ago
The Brand Gap
coolstuff
•
15 years ago
Modern Brand Building
Paul Isakson
•
14 years ago
Personal Information
Organization / Workplace
São Paulo Area, Brazil, São Paulo Brazil
Occupation
Senior Manager - Digital and Innovation at Ipsos Connect
Industry
Advertising / Marketing / PR
Website
http://www.flaviogurgel.me
About
I'm a strategist with extensive experience in digital and integrated communications.
I've been fortunate to have contributed, building strategies, for notable brands such as Renault, Santander, Fiat, Mitsubishi, Totvs, Abril, Nextel and, also, for interesting startup-challengers.
My professional experience is built throughout ten years working in the communications and marketing field.
I believe:
- that insights and innovative solutions are results of hard deep work
- that creativity and systematization work great together
- that entrepreneurial behavior is also important inside organizations
- that simplicity is a necessity for communication, brands and businesses
- that strong and c...