Mobilefest Case


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Mobilefest Case

  1. 1. Instituto de Inovação com TIC Delivering solutions on different formats Flávia Fernandes / Setembro/ 2010
  2. 2. The challenge
  3. 3. “At first: to produce 85 widgets to populate the Samsung store – widgets for the local market”
  4. 4. We delivered: Accelerated hands on training... In addition to addressing the at hand demand, we´ve also delivered first class widgets designers to continue developing widgets...
  5. 5. Additionally, it also met Samsung´s Basic Philosophy: Harmony between Business Vision and Vision for Society...
  6. 6. Approach....
  7. 7. Software Residency Design of a Software Residency Model to develop talented people - Widget Designers (Pós- Graduation Program) An innovative approach to human training that also plays as an experience catalyst once the residents, in addition to receiving mentoring, also have the opportunity to be immerse in a professional environment.
  8. 8. Methodology
  9. 9. PBL + UCD Problem-based learning (PBL) is a student-centered instructional strategy in which students collaboratively solve problems and reflect on their experiences. Learning is driven by challenging, open-ended, ill-defined and ill-structured problems. Students generally work in collaborative groups. Teachers take on the role as "facilitators" of learning. User-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of end 1 2 users of a product (interface) are given Research Ideation extensive attention at each stage of the Evaluation Prototipation design process. User-centered design can be characterized as a multi-stage problem solving process 4 3
  10. 10. Actors in constant collaboration Company/Client Project Residency Academic Coordinator Coordinator Coordinator Tutors / Mentors Residents Experienced Professional acting as Instructors
  11. 11. Residency Process Planning Execution Control Wrap up Goals Content Tracking: Results Projects Presentation Teaching Projects Infrastructure Methodology Certification Instructors Body Residents (Residents) Applications Instructors Publications Management Team Client Methodology Hiring Recruiting Validation (residents)
  12. 12. Residency Cycle Recruiting Training Hiring Deliverables Evaluation
  13. 13. Tangible Deliverables
  14. 14. Brazil Widgets Statistics In less than 2 months, we 124K represent 18% of ALL Samsung downloads. ~620 downloads/ day 18%
  15. 15. 4W win-win-win-win
  16. 16. Client(1W) – Corby consolidation – Significant Widgets downloads increase ~300% – Social Networks reviews – Free advertising – Viral dissemination – 34/35 residents capable of developing good quality widgets – Local content to more Widgets – Positive user experience in Corby
  17. 17. Residents (2w) - Professional qualification - More attractive to market place - Assets to become entrepreneurs - Satisfaction/Self-Realization
  18. 18. Faculty(3W) - Better positioning - More value to customers (students) - Added Value to offerings - Better placement rates
  19. 19. CESAR (4W) - Client satisfaction - Support to try different approaches - Professional satisfaction of engaged people - Financial return
  20. 20. Intangible Deliverables “I am thrilled, without words by what I am witnessing here. Widgets are (were) known as simple applications, those presented today are far from simple. Much on the contrary, the applications developed during this residency are complex, and we can sense they were built with emotion (hart and soul). Congratulations to ALL involved” Miguel Lizarraga, Samsung
  21. 21. From Brazil to the world…
  22. 22. Do it differently and the world shall copy you... Due to results obtained, Samsung is considering applying the concept in other markets and to other platforms...
  23. 23. It was only possible due to sponsor´s open mind play video
  24. 24. Obrigada Flavia Fernandes Nascimento Gerente de Negócios 81-3425-6756