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This is a basic introductory slide about how the fundamentals of public relations can assist business owners to gain attention and exposure of their brand by building and maintaining relationships with their followers and target markets as well as journalists and editors that would be interested in their news and content.
It highlights what PR is and states what it is not. It provides simple tactics to create buzz, generate leads, and tell the business story, all without spending any capital, except time.
Social media is briefly mentioned with four themes to help the business owner effectively interact online. The themes are: Don’t Shout, Listen, Watch and Participate.
It outlines a basic five-step process to get the business owner thinking about their unique, point-of-difference and how they can leverage their differentiation to stay competitive in the marketplace.
Above all, this slide is an overall plan to encourage honesty, transparency and relationship. It is a foundational plan to facilitate the business owner and their target market to fall and stay in love.
Note: This slide is Part One of a three-part series. Part Two includes case studies of how these concepts worked and Part Three will answer any reader questions from the previous sections.
I hope this slide is of value to you. Please feel free to comment, share and like the content.