Lean productdevelopment in luxury   Making cosmetics 13th March                        2013         cosmetics
Who are we?• Development team behind  NUDE Skincare• Combined 20+ years of  experience in creating and  launching natural ...
Thinking of launching a range? The badnews....• Cosmetics is a very very competitive space• Several large players that dom...
The good news....• It is possible to enter in the market as a small player with a low budget• Customers and buyers love ni...
How lean development thinking applies• Minimum viable product  • Get your idea to market as quickly as possible  • Be smar...
Getting your idea to market...fast and onbudget• Plan as much on paper as possible before lab work begins  • Brand present...
Where to save and where to splurge             Save                               Spend  Choose a unique brand and        ...
How we can help• Business planning• Ingredients research and  selection• Packaging sourcing and  realisation• End to end n...
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Making cosmetics 2013

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Making cosmetics 2013

  1. 1. Lean productdevelopment in luxury Making cosmetics 13th March 2013 cosmetics
  2. 2. Who are we?• Development team behind NUDE Skincare• Combined 20+ years of experience in creating and launching natural personal care ranges• 2 brands owned and developed in house• Numerous consulting projects helping others do the same
  3. 3. Thinking of launching a range? The badnews....• Cosmetics is a very very competitive space• Several large players that dominate the market and the distribution channels with huge marketing budgets
  4. 4. The good news....• It is possible to enter in the market as a small player with a low budget• Customers and buyers love niche and new• The large incumbents are seldom innovative and small niches arent attractive to them• We win by 1. having a unique idea in a niche segment, 2. executing really well within budget 3. staying one step ahead of the competition
  5. 5. How lean development thinking applies• Minimum viable product • Get your idea to market as quickly as possible • Be smart about where to save and where to splurge• Refine with market feedback • Know your market, if possible be your market • Test test test, with real customers • Evaluate and refine until it is perfect • Only then, roll out to 3rd party distributors / large scale distribution
  6. 6. Getting your idea to market...fast and onbudget• Plan as much on paper as possible before lab work begins • Brand presentation • Business plan • Budgets for packaging and formulations • Copy and lab brief for each product• Development partner you can trust. Long term relationship• World class project management
  7. 7. Where to save and where to splurge Save Spend Choose a unique brand and Get an expert to do outline register your own trademarks searches in key markets Use a freelance designer to do Get a brand specialist to do your artwork brand identity Use high performance ingredientsSpread ingredients over a number at the right % so you can make of products, focus on 2-3 max strong claimsUse the same component shapes Dont skimp on look and feel of a across multiple SKUs premium product Do your own social media Get a small PR agency involved for engagement a reasonable budget
  8. 8. How we can help• Business planning• Ingredients research and selection• Packaging sourcing and realisation• End to end new product development• MentoringContact: laura@goodventures.co.uk www.goodventures.co.uk

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