Univ Muh V 1.0

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Univ Muh V 1.0

  1. 1. Positioning Java on Business Frans Thamura [email_address] An Emerging Experiential Business Platform
  2. 2. Agenda <ul><li>Who Am I? </li></ul><ul><li>Brand Management Trend </li></ul><ul><li>Brand Sharing Trend </li></ul><ul><li>Collaborative at Decentralization Environment </li></ul><ul><li>Java Technology inside and outside Sun </li></ul><ul><li>The Java Paradigm on Business </li></ul><ul><li>JUG Indonesia and JUG World Wide </li></ul><ul><li>Q&A </li></ul>
  3. 3. Who is Frans Thamura? <ul><li>CTO of Intercitra Innovation Center (www.intercitra.com) </li></ul><ul><ul><li>Intercitra is a technology enabled management consulting located in Jakarta, Indonesia, since 2002. </li></ul></ul><ul><ul><li>Main Intercitra services is helping a company or group of companies to map their company strategy into a strategic enabler, called IT. </li></ul></ul><ul><li>Project Leader of BlueOxygen (www.blueoxygen.org) </li></ul><ul><ul><li>Open Source Project based on Java, since 2001. </li></ul></ul><ul><li>Moderator of JUG Indonesia ( www.jug.or.id ) </li></ul><ul><ul><li>Java User Community Organization for Indonesia, since 2003. </li></ul></ul>
  4. 4. Brand Management as Global Trend <ul><li>Brand is the new trend of doing business. </li></ul><ul><li>Brand talks, product is mute. </li></ul><ul><li>Case Study: </li></ul><ul><ul><li>Coffee is a popular commodity since colonialization. </li></ul></ul><ul><ul><ul><li>Coffee Bean from Brazil, Indonesia, or Vietnam. </li></ul></ul></ul><ul><ul><ul><li>Type of Coffee Robusta. </li></ul></ul></ul><ul><ul><li>Coffee Powder is a product of Industrial Revolution </li></ul></ul><ul><ul><ul><li>Kopi Torabika. </li></ul></ul></ul><ul><ul><ul><li>Kopi Kapal Api. </li></ul></ul></ul><ul><ul><li>Integrating Coffee as a drink friend with Life Style </li></ul></ul><ul><ul><ul><li>Star Buck. </li></ul></ul></ul><ul><ul><ul><li>The Coffee Bean and Tea Leaf. </li></ul></ul></ul>
  5. 5. Brand Extension Cross Companies <ul><li>Trend to share brand and use it inside company's brand. </li></ul><ul><ul><li>Consumer Goods </li></ul></ul><ul><ul><ul><li>So Klin Pemutih / Softener So Klin / So Klin Powder </li></ul></ul></ul><ul><ul><ul><li>Biore Cair (Liquid) / Biore Face Wash </li></ul></ul></ul><ul><ul><li>Intel (198x) </li></ul></ul><ul><ul><ul><li>Compaq / HP / Dell use Intel processor (Pentium/Itanium) </li></ul></ul></ul><ul><ul><li>Linux (199x) </li></ul></ul><ul><ul><ul><li>RedHat Linux / SuSE Linux / Mandrake Linux </li></ul></ul></ul><ul><ul><ul><li>Sun Java Desktop System (?) </li></ul></ul></ul><ul><ul><li>Java (199x) </li></ul></ul><ul><ul><ul><li>Sun Java SDK / IBM Java / Bea JRockit (?) </li></ul></ul></ul><ul><ul><ul><li>Apache Java (died), JavaGroup (renamed) </li></ul></ul></ul><ul><ul><ul><li>Sun Java Server / IBM Websphere / Bea Weblogic </li></ul></ul></ul><ul><ul><li>Services Sharing / Open Mechanism (now) </li></ul></ul><ul><ul><ul><li>Open Symphony / Apache / JBoss / Compiere </li></ul></ul></ul>
  6. 6. Collaboration in Ego Centric World <ul><li>Surviving in Image Economy need ego to survive. </li></ul><ul><ul><li>Ego of every company to build their own brand, the brand it self can be canibalist esp at “Supply Chain”. </li></ul></ul><ul><ul><ul><li>Product/Brand Owner </li></ul></ul></ul><ul><ul><ul><ul><li>Epson / Samsung / HP / Nokia </li></ul></ul></ul></ul><ul><ul><ul><li>Distribution Company </li></ul></ul></ul><ul><ul><ul><ul><li>Metrodata / Datamation / Jayacom </li></ul></ul></ul></ul><ul><ul><ul><li>Retailer </li></ul></ul></ul><ul><ul><ul><ul><li>Global Teleshop / Oke Shop </li></ul></ul></ul></ul><ul><ul><ul><ul><li>HJ / Bhinneka.com / Dapindo </li></ul></ul></ul></ul><ul><ul><li>Government Ego on Control </li></ul></ul><ul><ul><ul><li>Egov for Otonomy (Decentralization) </li></ul></ul></ul><ul><ul><ul><li>Egov for Country (Centralization) </li></ul></ul></ul><ul><li>Collaboration = Sharing Information </li></ul>
  7. 7. Java Technology inside and outside Sun <ul><li>Sun creates and facilitate Java, now known as Java Platform, and still want to own and control it. </li></ul><ul><li>Sun gives Java SDK for free to everyone in the world. </li></ul><ul><li>Open Source movement and their implementation on business, makes Java more valueable, and changing Sun way. </li></ul><ul><ul><li>Apache / Tigris / Open Symphony / JBoss / ObjectWeb. </li></ul></ul><ul><li>A Lot of Commercial Company get money from Java </li></ul><ul><ul><li>IBM, Oracle, Bea, Open Market, Atlassian (Australia), Extropia (Singapore) and Intercitra (Indonesia). </li></ul></ul><ul><li>Sun supports community by run Java.net (JavaONE 2003) </li></ul><ul><li>Sun renames several his product </li></ul><ul><ul><li>SunONE (originally Netscape/iPlanet) become Java Enterprise System. </li></ul></ul><ul><ul><li>Sun Linux become Java Desktop System . </li></ul></ul>
  8. 8. Java Technology and Technology Standard <ul><li>With almost 50 companies join JCP (Java Community Process) that lead by Sun Microsystems, inc. makes Java positioning as a standard technology for business. </li></ul><ul><li>“ Beragam ” Implementation </li></ul><ul><ul><li>Open Source implementation is not standard but use standard. </li></ul></ul><ul><ul><li>Java Technology adopt standard and the implementation is standard, but the Java Open Source in several case. </li></ul></ul>
  9. 9. Java Technology, New Power on Technology Collaboration Java Technology is Your Experiential Business Foundation
  10. 10. Java Paradigm on Business <ul><li>Java can power almost every type of business </li></ul><ul><ul><ul><li>Web Solution (Servlet, Velocity, Struts, WebWork) </li></ul></ul></ul><ul><ul><ul><li>Web Services Solution (SOAP, ebXML, UDDI, WSDL, XMLRPC) </li></ul></ul></ul><ul><ul><ul><li>Desktop / Standalone Solution (Swing/SWT) </li></ul></ul></ul><ul><ul><ul><li>Mobile Solution (J2ME) </li></ul></ul></ul><ul><ul><ul><li>Smart Card Solution (JavaCArd) </li></ul></ul></ul><ul><li>The ideology: WORA, Write Once carefully , Run Anywhere optionally. </li></ul><ul><li>Prefered technology for business with Enterprise credential </li></ul><ul><ul><li>Amazon / Ebay / Banking System. </li></ul></ul><ul><li>All Mobile phone include J2ME. </li></ul>
  11. 11. JUG Indonesia and JUG World Wide <ul><li>JUG Indonesia (www.jug.or.id) </li></ul><ul><ul><li>Born April 2003, and now have 560 registered members. </li></ul></ul><ul><ul><li>Still small if compared with JUG Brazil (11.000 registered members) </li></ul></ul><ul><ul><li>Member of Java.net </li></ul></ul><ul><ul><li>Join the mailing list at JUG-Indonesia@yahoogroups.com </li></ul></ul><ul><li>JUG World Wide </li></ul><ul><ul><li>Member of Sun's Java.net (will be independent) </li></ul></ul><ul><ul><li>Work to promote Java world wide </li></ul></ul><ul><ul><li>Hopefuly can shared vision and mission (statement in development) </li></ul></ul><ul><ul><li>Still under development. </li></ul></ul><ul><ul><li>Current website is http://community.java.net/jugs </li></ul></ul>
  12. 12. Q & A
  13. 13. Thank You Frans Thamura [email_address] 0855 – 7888 - 699

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