Ocean/Monmouth Democrats Boot Camp Social Media Presentation
Website, Social Media and E-mail Blasts Campaign Training Bootcamp September 15, 2012
New Rule – Google Search Anything you say can and will be used against youin a Google search!
Revolutionizing Modern CampaigningPowerful ResourceIncrease fundraising– out of district/nationalize/regionalizeracesIncreased ability to communicateEnhanced two way dialogue (often still a one way street)Connect like minded people to organize
Content Is Still KingWhat you say and how you say it stilltrumps where you say itIt doesn’t matter where you say it, byblog, release, website, social media, tv orradio, content is still king
Why waste my time?“Conventional marketingwisdom long held that adissatisfied customer tellsten people. But…in the newage of social media, he orshe has the tools to tell tenmillion.”Paul Gillin,author of The New Influencers
2012 Social Media StatisticsFacebook Statistics 2012:• An average Facebook user has 130 friends and likes 80 pages• 56% of consumer say that they are more likely recommend a brand after becoming a fan• Each week on Facebook more than 3.5 billion pieces of content are sharedTwitter Statistics 2012:• 34% of marketers have generated leads using Twitter• 55% of Twitter users access the platform via their mobileGeneral Social Media Statistics 2012:• Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/
2012 Social Media Demographics• More than 66% of adults are connected to 1 or more social media platforms.• 57% of Facebook users have completed some college, 24% earned a BA/MA degree. People 45 & older make up 46% of Facebook users.• 200 million Facebook users check Timelines from mobile devices daily.• 33% of Twitter users are 45+, with 25% of users 35-44 and 23% at 25-34.• Social Media Gender Gap: More women are on Facebook and Twitter than men. About 57% of Facebook and 59% of Twitter users are women.• Pinterest has the heaviest gender imbalance — 82% of users are women. http://mashable.com/2012/03/09/social-media-demographics/
Components of your webpageHomepageBioEmail SignupSocial MediaIssues/PositionsLatest News/VideoPhotos/ImagesVolunteersContact UsVoter InformationCalendarBlog
Campaigning On TwitterTwitter allows people to answer the question that no one was asking:“What are you doing right now?”Twitter offers the ability to hold a “two-way”People can very easily follow the “tweets,” or conversation on theirmobile devices even when they are not near a computer.Twitter uses hashtags, which are symbolized by the # sign, allowingusers to quickly view all tweets on a specific subject.
Campaigning On FacebookCampaigns should use a Facebook page, not a personal profile for a candidate.Hide personal page so voters don’t get confused.Set up a personalized url: http://www.facebook.com/jason.springerPromote your page everywhere with links and imagesDon’t use Facebook page to dump press releases/official statements.Personalize each post.Try not to autopost to Facebook and TwitterInclude Images/Video in your posts. These have higher click rates than text.Follow your Facebook insights to see what works and what doesn’t.
Do’s & Dontss For Email• Email sparingly: Selective emails you do send will be more powerful.• Involve Your Supporters: If you are trying to build a grassroots movement, make sure that your supporters feel like they involved in the campaign.• Dont Just Ask for Money: If you constantly ask for money, supporters will grow tired and either ignore emails or even unsubscribe.• Vary your emails with a quick update; promotion for an upcoming event; encouraging video from a top-level staffer or candidate; campaign photos; or talking points that supporters can use in conversations.• Integrate Social Media into your Email Campaigns
Any Questions? Jason Springer President, JRS Strategies Cell: 856-630-3664Email: firstname.lastname@example.org Website: www.jrsstrategies.com Twitter.com/Jason_Springer Facebook.com/Jason.Springer LinkedIn.com/jasonrspringer