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The crafts market in 2010 - Gerri Morris

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The crafts market in 2010 - Gerri Morris

  1. 1. The crafts market in 2010 Assemble June 2010
  2. 2. Have the credit crunch and other consumer trends impacted on the craft market? Indications of ……… Many potential buyers Stronger, more positive image
  3. 3. Market for craft = 26.5 million adults in England (63% of population) Includes: 16.9 million people who have ever bought craft and 9.6 million people who have never bought craft, but would consider doing so in future
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  10. 10. Cultural attendance in 12 months Text text Text text Text text
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  12. 12. Drivers for first craft purchase Text text Text text Text text
  13. 13. Reasons for not buying craft Text text Text text Text text
  14. 14. Factors increasing in importance Text text Text text Text text
  15. 15. How to develop the market for high end craft?
  16. 16. Thank you

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