Blogs in 2009

2,190 views

Published on

Where do blogs fit in the current social media ecosystem?

Published in: Technology
  • Be the first to comment

Blogs in 2009

  1. 1. Blog 2.0 Blogs in the context of a social media landscape. Peter Flaschner Founder & Creative Director, The Blog Studio Tuesday, June 16, 2009
  2. 2. Super quick history Tuesday, June 16, 2009
  3. 3. ‘90s blogs first appear Tuesday, June 16, 2009
  4. 4. 2004 Blogs go mainstream Tuesday, June 16, 2009
  5. 5. Tuesday, June 16, 2009
  6. 6. Tuesday, June 16, 2009
  7. 7. Around 2005 businesses began using blogs. Tuesday, June 16, 2009
  8. 8. Businesses started blogging to communicate and Tuesday, June 16, 2009
  9. 9. to connect. Tuesday, June 16, 2009
  10. 10. New style of communicating: Tuesday, June 16, 2009
  11. 11. Personal Tuesday, June 16, 2009
  12. 12. Transparent Tuesday, June 16, 2009
  13. 13. A more conversational tone Tuesday, June 16, 2009
  14. 14. Why did blogs take off? Tuesday, June 16, 2009
  15. 15. Easy to update Tuesday, June 16, 2009
  16. 16. Built in sharing Tuesday, June 16, 2009
  17. 17. Very expandable Tuesday, June 16, 2009
  18. 18. Cheap to get started Tuesday, June 16, 2009
  19. 19. Low technical overhead Tuesday, June 16, 2009
  20. 20. Underlying all this relative ease is software. Tuesday, June 16, 2009
  21. 21. Blogging took off when the software to maintain and update websites got easy. Tuesday, June 16, 2009
  22. 22. Blogger WordPress MovableType TypePad Drupal Joomla ExpressionEngine Tuesday, June 16, 2009
  23. 23. At this point in history, “blog” can refer to two things: Tuesday, June 16, 2009
  24. 24. 1. A weblog. Tuesday, June 16, 2009
  25. 25. 2. A platform. Tuesday, June 16, 2009
  26. 26. (By which I mean a site powered by a content management system.) Tuesday, June 16, 2009
  27. 27. Blog software has evolved into robust, stable, fast, content management software. Tuesday, June 16, 2009
  28. 28. So, this brings us to the social media ecosystem. Tuesday, June 16, 2009
  29. 29. Where do blogs fit? Tuesday, June 16, 2009
  30. 30. Traditionally (if we can use that word) blogs were a spoke in a marketing plan. Tuesday, June 16, 2009
  31. 31. Out Micro- Blog door site Corporate POP Print site Face Radio TV book Tuesday, June 16, 2009
  32. 32. Increasingly, blogs are becoming the hubs in marketing campaigns. Tuesday, June 16, 2009
  33. 33. Micro- Linked Twitter site In POP Blog Print Face Radio TV book Tuesday, June 16, 2009
  34. 34. Why? Tuesday, June 16, 2009
  35. 35. Consumers want to get a sense of a brand’s character. Tuesday, June 16, 2009
  36. 36. A blog is possibly the best place for that to happen. Tuesday, June 16, 2009
  37. 37. 1. Increasingly, users have a bunch of small interactions with a brand, spread over a number of locations. Tuesday, June 16, 2009
  38. 38. Blogs offer a great platform to tie those experiences together. Tuesday, June 16, 2009
  39. 39. 2. Online behaviour has changed. Tuesday, June 16, 2009
  40. 40. Users expect to have a voice in their online experience. Tuesday, June 16, 2009
  41. 41. 3. Blogs don’t have to look like “blogs”. Tuesday, June 16, 2009
  42. 42. 4. Blogs have sharing and communicating built into their DNA. Tuesday, June 16, 2009
  43. 43. RSS feeds, commenting, email-to-a-friend, search, are all built in. Tuesday, June 16, 2009
  44. 44. 5. Usually optimized for search engines. Tuesday, June 16, 2009
  45. 45. Tend to perform pretty well on search results. Tuesday, June 16, 2009
  46. 46. 6. Most importantly, most blog software is open source. Tuesday, June 16, 2009
  47. 47. Rapid development Tuesday, June 16, 2009
  48. 48. Very up to date Tuesday, June 16, 2009
  49. 49. This high tech blog software makes it relatively easy to aggregate an org’s online activity. Tuesday, June 16, 2009
  50. 50. In other words, a website built on blog software can AUTOMATICALLY collate activity on a bunch of different platforms. Tuesday, June 16, 2009
  51. 51. Why is this aggregation important? Tuesday, June 16, 2009
  52. 52. As orgs engage users in new and different spheres, it’s important to collect (and share) a full record. Tuesday, June 16, 2009
  53. 53. In other words, you want your Facebook fans and Twitter followers to have access to the same content. Tuesday, June 16, 2009
  54. 54. Beyond aggregation though, blogs have an important place in the social media ecosystem. Tuesday, June 16, 2009
  55. 55. They’re easy to update, so they get used. Tuesday, June 16, 2009
  56. 56. Blogs in general have become the norm. Tuesday, June 16, 2009
  57. 57. The White House has a blog. Tuesday, June 16, 2009
  58. 58. Flexible look and feel. Tuesday, June 16, 2009
  59. 59. Relatively low cost to create (relative to enterprise CMS). Tuesday, June 16, 2009
  60. 60. Very measurable. Tuesday, June 16, 2009
  61. 61. I really believe the future of business blogging is in aggregating outside content (Twitter, Facebook, etc) and weaving together a cohesive story. Tuesday, June 16, 2009
  62. 62. It makes sense to be present in multiple spots in the social media ecosystem. Tuesday, June 16, 2009
  63. 63. Use a blog as your home base and link back from the spokes. Tuesday, June 16, 2009
  64. 64. Resources • WordPress (www.wordpress.org) • ExpressionEngine (www.expressionengine.com) • The Blog Studio (www.theblogstudio.com) • The Guide to Business Blogging (www.theblogstudio.com/guide-to-business- blogging-v2.pdf) Tuesday, June 16, 2009
  65. 65. Peter Flaschner peter@peterflaschner.com twitter.com/flashlight Tuesday, June 16, 2009

×