Itit collaboration social business

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Itit collaboration social business

  1. 1. We
are
the
people join
the
real‐/me
conversa/on! INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  2. 2. Collaboraon,
where
it
all
started... Trust Belonging • Strategy,
Governance
and
User
Adop/on INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  3. 3. The scent of information.... emergence ofhttp://www.flickr.com/photos/photonquantique/ networks INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  4. 4. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  5. 5. http://www.flickr.com/photos/marc_smith/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  6. 6. CognitiveSurplus? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  7. 7. Collective Action INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  8. 8. Being
Social INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  9. 9. Strategy? Wayfinding - where are we heading... INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/fylkesarkiv/4598345656/
  10. 10. "...when the rate of change outside an organization isgreater than the change inside, the end is near...." Jack Welch… 2
  11. 11. Closed modelOrganizations internalize resources for valuecreation; restrict access to knowledge, and protect intellectual property. DiGangi 2010
  12. 12. Open modelOrganizations leverage both internal and external resources for value creation; strategically interact with environment DiGangi 2010
  13. 13. A new workforce is appearing… “Digital Natives” “Digital Immigrants” Professional loyalty Company loyalty Work = Personal Work ≠ PersonalLearning=Fun and games Learning=Behind the deskPrensky 2001, Beck and Wade 2004, Mahaley 2008
  14. 14. The Future SocialEnterprise ‘Smart Markets’ Customers/consumers PR/Communications Marketing/Sales Leadership Innovation R&D Supply Chain Value Networks Operations Partners Suppliers Human Resources Finance, IT Procurement, etc INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  15. 15. Open
Innova/on • Where
do
good
ideas
come
from?http://www.flickr.com/photos/66718489@N00/47491263/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  16. 16. • Social
Business
Intelligence Listenhttp://www.flickr.com/photos/fabulousminge/2583367959/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  17. 17. Collaboration Themes Participation - Human behaviour, we like to work together INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/statelibraryofnsw/4658725597/
  18. 18. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  19. 19. Customer Participationhttp://www.flickr.com/photos/usnationalarchives/5198100651/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  20. 20. DiGangi 2010
  21. 21. User-driven InnovationDiGangi 2010
  22. 22. User-driven Innovation “Distributed groups of individuals focused on solving general problem and/or developing new solution supported by computer-mediated communication.”DiGangi 2010 Dahlander & Wallin, 2006 p. 1246
  23. 23. Co-created model Organizations encourage flow of knowledgebetween internal and external resources; focus on common good where both parties benefit DiG
  24. 24. Threadless:What came first –the community or the company?
  25. 25. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  26. 26. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  27. 27. But how to balance needs of community with needs of firm in value co-creation model? DiGangi et al 2010
  28. 28. Habitats • Community
orienta/on – Mee/ngs – Open‐ended
conversa/ons – Content – Acess
to
exper/se – Rela/onships – Individual
par/cipa/on – Community
Cul/va/on – Serving
a
contexthttp://www.flickr.com/photos/hartlepool_museum/6004465529/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  29. 29. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  30. 30. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  31. 31. Ecosystems of activity
  32. 32. Framtidens kunskapshantering via Sociala Medier Information Shadow INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  33. 33. Web
of
Things! INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  34. 34. The
Social
Bot• @TowerBridge INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  35. 35. The emerging Intranet…. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  36. 36. User Adoption Engage Cultivate Participate Enjoy INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/library_of_congress/3549665322/
  37. 37. Persuade
the
end‐user
• Hot
triggers
in
the
pathway
of
the
end‐user
(B.
 J
Fogg)• Triggers,
mo/va/on
and
ability INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  38. 38. Governance Finding the patterns of collaboration - game plan/rules ‘geology of minds’ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/smithsonian/4730112454/
  39. 39. Framtidens kunskapshantering via Sociala Medier Adapta/on Agile KnowledgeFlux Architecture Strategy Networking Roles Process Everyday Intelligence EmergentOpen Governance Irrational ToolsArbitrary Management Demystify INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  40. 40. Every
Large
Enterprise
site
is
a
complex
 adap+ve
system • John
Holland ”A
complex
system
is
a
dynamic
network
 of
agents
(which
may
represent
cells,
 species,
individuals,
firms,
na/ons)
ac/ng
 in
parallel,
constantly
acng
and
reacng
 to
what
the
other
agents
doSource: http://en.wikipedia.org/wiki/John_Henry_Holland INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  41. 41. Can
we
Govern
a
series
of
moving
targets? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  42. 42. More
from
John
Holland:• ”the
control
of
a
complex
adap/ve
system
tends
 to
be
highly
dispersed
and
decentralised…• ”the
overall
behaviour
of
the
system
is
the
 result
of
a
huge
number
of
decisions
made
 every
moment
by
many
individual
agents.” INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  43. 43. Leadership moving forward…… Hierarchy Heterarchy Linear, static, process- Dynamic, integrated based organization collaboration networksTeigland 2010
  44. 44. Open Leadership Having confidence and humility to give up need to be in control, while inspiring commitment from people to accomplish goals
  45. 45. Q&AFredric
Landqvist,
Researcher
&
Senior
 Informa/on
Management
StrategistFredric.Landqvist@knowit.se,
fredric@landqvist.se

frelan@chalmers.se
h]p://www.linkedin.com/fredriclandqvist
h]p://www.facebook.com/fredric.landqvist
h]p://www.twi]er.com/flandqvist
h]p://flandqvist.wordpress.com
skype
flandqvist,
msn
fredric@landqvist.se
aim
fredric.landqvist@me.com
 INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se

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