St johns golf___country_club


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St johns golf___country_club

  1. 1. St Johns Golf & Country Club Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. Your Membership Dues of $4,356 are part of a $1.84 Million co-op Marketing Plan St John's Golf & Country Club Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rounds only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. St John's Golf & Country Club stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  3. 3. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Promotion Co-ops; Media, FAM, Sweepstakes
  4. 4. St John's Golf & Country Club Digital Marketing through FFCG | | || Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast
  5. 5. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  6. 6. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  7. 7. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  8. 8. 28% of all visitors access site utilizing mobile devices Responsive Design
  9. 9. Double-click to enter title Visit Florida
  10. 10. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  11. 11. Visit Florida's Golf Publication
  12. 12. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  13. 13. International Efforts
  14. 14. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  15. 15. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning