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Long point

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Long point

  1. 1. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  2. 2. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  3. 3. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives www.florida-golf.org Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  6. 6. 28% of all visitors access site utilizing mobile devices Responsive Design
  7. 7. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  8. 8. Visit Florida's Golf Publication
  9. 9. 2014 Consumer Golf Shows Represented City Markets |Somerset, NJ| | New Jersey, New York| |Indianapolis, IN| | Indiana| |DC/Northern Virginia| | DC, Virginia, Maryland| |Philadelphia, PA| | Pennsylvania, New Jersey| |Grand Rapids, MI|
  10. 10. International Efforts
  11. 11. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  12. 12. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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