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Holiday inn orange_park


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Holiday inn orange_park

  1. 1. Holiday Inn & Suites - Orange Park Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  3. 3. Your Membership Dues of $3,397 are part of a $1.84 Million co-op Marketing Plan Holiday Inn & Suites - Orange Park Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Holiday Inn & Suites - Orange Park's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  5. 5. Holiday Inn & Suites - Orange Park Digital Marketing through FFCG | | Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG November 2012, January 2013
  6. 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  7. 7. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  8. 8. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  9. 9. 28% of all visitors access site utilizing mobile devices Responsive Design
  10. 10. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  11. 11. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  12. 12. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  13. 13. Visit Florida's Golf Publication
  14. 14. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  15. 15. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning