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Florida's First Coast of Golf
Florida's First Coast of Golf

Florida's First Coast of Golf
Florida's First Coast of Golf

...
Regional Golf Marketing Arm for
St. Augustine, Ponte Vedra & The
Beaches VCB
For $172,000 investment – St. Johns County ge...
Leisure Golf Travel Impact
St. Johns County 2011
TOTAL HOTEL IMPACT
| # Of rooms x Avg. Room Rate |
|22,970 x $100.78|
||
...
Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email M...
Digital Marketing Campaign
Email Marketing

November
Print Applications

Co-Op

Promotio
Visit Florida's Golf Publication
Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries
International Efforts
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238....
Benefits of Regional Approach
Pooling resources to broaden reach
Pooling golf attributes from region to drive interest and...
In Closing
St. Johns County benefits from a $1.5 million annual campaign with a
$172,000 investment.
St. Johns County had ...
Ffcg  _clay_county_tdc_presentation
Ffcg  _clay_county_tdc_presentation
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Ffcg _clay_county_tdc_presentation

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Ffcg _clay_county_tdc_presentation

  1. 1. Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's Coast of Golf Florida's First First Coast Golf Florida's First Coast of of Golf FFCG Duval County TDC Presentation
  2. 2. Regional Golf Marketing Arm for St. Augustine, Ponte Vedra & The Beaches VCB For $172,000 investment – St. Johns County gets benefit of $1.5 million golf marketing program this year alone 8.72x’s the buying power
  3. 3. Leisure Golf Travel Impact St. Johns County 2011 TOTAL HOTEL IMPACT | # Of rooms x Avg. Room Rate | |22,970 x $100.78| || |= | $2,314,916 TOTAL LEISURE GOLF IMPACT
  4. 4. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Digital Marketing Campaign
  6. 6. Email Marketing November
  7. 7. Print Applications Co-Op Promotio
  8. 8. Visit Florida's Golf Publication
  9. 9. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  10. 10. International Efforts
  11. 11. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  12. 12. Benefits of Regional Approach Pooling resources to broaden reach Pooling golf attributes from region to drive interest and engagement Drive traffic directly to partners to drive room nights, travel rounds and instruction
  13. 13. In Closing St. Johns County benefits from a $1.5 million annual campaign with a $172,000 investment. St. Johns County had a 12.5 time return in lodging revenue. Continually working with SAPVB VCB on growing leisure golf tourism.

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