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2012 2013 year_in_review

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2012 2013 year_in_review

  1. 1. Florida's First Coast of Golf 2012- 2013 YEAR IN REVIEW
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. FLorida's First Coast o 2013-14 Membersh
  4. 4. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  5. 5. Flagler Awards Winner "The Henry"
  6. 6. Florida's First Coast of Golf's Promotions
  7. 7. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  8. 8. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013
  9. 9. Global Golf Post May 6, 2013 Issue
  10. 10. 1010 XL 92.5 FM "StayDouble-click to enter title Cation"
  11. 11. Weekly Email Campaign Sending out via segmented lists Open Rates consistently between 6% and 8% We are not seeing a differentiation in performance among the lists - subtle variances
  12. 12. COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K| |Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England
  13. 13. GolfStyles Fall 2013
  14. 14. Elena Davis - Content Development Intern
  15. 15. The Golf Club at North Hampton Produced by Elena Davis Video was not exported from SlideRocket
  16. 16. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  17. 17. Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  18. 18. FY 2013-14 Media Value
  19. 19. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  20. 20. 2014 Consumer Golf Show Schedule
  21. 21. International Efforts
  22. 22. EXTRAGOLF.AT Summer 2013
  23. 23. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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