I attended the Behance 99% Conference in May of 2012. It was a very inspirational and fascinating experience. These slides capture some of my impressions, as well as some direct quotes from conference speakers.
1% inspiration, and 99% perspirationThe goal of the 99% is to shift the focus from idea generation to idea execution.
IDEO Workshop Human-Centered Design ProcessAbout IDEOIDEO is a global innovation anddesign consulting firm that uses ahuman-centered, design-basedapproach to help organizations inthe business, government,education, healthcare, and socialsectors innovate and grow. TheNew York studio is located in theheart of Soho and is home to morethan 40 talented IDEOers across awide range of creative disciplines aswell as one very well-worn foosballtable.
As early as possible, begin creating prototypes
Rilla Alexander• Capture Your Ideas to Minimize Distraction• Chunk Everything Way Down• Rework Ideas
Josh Rubin Cool Hunting“There are no new ideas, just great executions”
Jonah LehrerAuthor,Imagine: How Creativity Works• Answers come at unexpected times• They arrive associated with feeling of certainty• Epiphanies are romantic, but they are always followed by periods of concentrated work
Compound Remote Association Problems Example: pine, crab, sauceQuestion: what word can form a familiar compoundword or phrase with the each of these words?Solution: apple(pineapple, crabapple, applesauce)
Human Productivity Increases with Urbanization• Companies become LESS productive as they grow• Cities do not try to micromanage productivity; they are chaotic• Companies stifle creativity• When in doubt, emulate the city
Teresa AmabileHarvard Business SchoolWhat do George Patton, Oprah Winfrey, Edward Weston and Andy Warhol have in common?
Answer: Diaries• Write about a problem• Think Broadly• Keep a diary BECAUSE you are busy
What Keeps People Happy at Work? Creativity Positive Inner Work Life Productivity
Psychological Literature Defines Diary Benefits:• Celebrate small wins• Plan next steps• Nurture personal growth (spot patterns)• Cultivate patience
Keep a Diary!How to: Content:• Start small • Progress vs. Setbacks• Appoint a specific time • Crystal moments• Create a reminder • Hassles and Horrors• Find your medium (get them off your chest)• Start by refreshing and then • Plan one progress catalyst reflect for tomorrow• Use ANY format
Keith YamashitaKY PartnersMost of their work is secret, but KY Partners performed rebranding for IBM and Starbucks
Greatness is Usually Achieved by Ensembles• Need to create an environment where people can be their best selves• Great teams work hard at it• They cultivate specific habits• Each person should develop their own unique way of getting unstuck
Habits of Great Teams• Each one knows their superpower• Purpose• Forces• Bold Moves (focus on most important)• Outcomes• Reframing (resiliency)• Trust starts with duos• Build belief in others
Capitalize On ForcesWhere do yousee possibility? Waste Flow Communication Switch Lenses! Time Belonging
Duos• Smallest atomic unit of trust• Who are the top ten duos in your life?• You can respond with love or with fear• Respond with love BEFORE it is safe to do so
Once you know your superpower, your job is to stay in it all the timeThis is the best thing for you and your teamLive your superpower for a week
Master Class:Learning ToEmbrace Risk& Take ActionQuicklyCharlie Todd is thefounder of ImprovEverywhere, as wellas a teacher andperformer of improvcomedy at theUpright CitizensBrigade Theatre.Since 2001, ImprovEverywhere hasexecuted over 100missions involvingthousands ofundercover agents,including the GrandCentral Freeze andthe infamous NoPants! Subway Ride.Their videos havereceived over 225million views online.
Piya SorcarTeachAIDS.org Popular wisdom, “the perfect is the enemy of the good,” is wrong; quality matters
Discomfort Limits Learning2D, Disney-style animations offer the most comfort
Principles• Quality materials• Deliver content in native language – Translations are riddled with mistakes – Use translation and then back translation – Back translators have never seen original – Reiterate over and over, until it comes out “clean”• Balance attention span and completeness – 20-24 minutes is ideal lesson timing
Business Processes Need To Be Rigorous• What is the core of success?• Strive for Quality in ALL aspects• Use data whenever possible
Jonathan AdlerJonathan Adler Optimism and Irreverence
Panel DiscussionNeil Blumenthal Jennifer HymanWarby Parker Rent the Runway
Customer Experience• Everyone is starved for TIME• Create MEMORIES!!! Memorability drives loyalty• Make them feel better about themselves• Provide Customer Experience Training for EVERYONE
Understand Your Customer• What is most important?• What is their hierarchy of priorities?• What makes their life easier?• How do you CONTINUE to inspire confidence
Brand• What will you deliver without fail, every time?• Brand reassures customers that they will get what they expect• Customers are thinking, “What does my association with this brand say about me?”
Some HR Learnings• Hire slow, fire fast “better to have a hole than an a-hole”• Interview questions should assess alignment with core values• Everyone gets trained in all aspects of the operation• “All hands on deck” can re-energize a team
Glue:Customers Upload Their Experiences – Warby Parker: Customers upload images of themselves trying on eyeglass frames, asking others to tell them which frames best suits them – Rent the Runway: Customers upload stories of their special evening
When Customers Complain• Remember, vulnerability promotes trust• Treat negative situations with honesty
Jason Goldberg Fab.comIf you can’t figure something out in a year, throw it away and start something else.There are loads of business problems out there worth solving.
Jason GoldbergFab.com“Know your superpower, and do the one thing you are best at.”
Paula Scher Pentagram“Things have a life of their own”
Change in MOMA Reporting StructureMade Successful (Unified) Design PossibleBefore After
Tony Fadell Nest ThermostatSource of Creativity = What frustrates you about the world?
Challenge yourself• CONSTRAINTS are the engine for good design• Be curious about how things work• Prototype in detail the DIFFERENTIATION you are trying to change• If you are not having doubt, either you are not differentiating enough, or you are not looking hard enough at the details
The hard piece of the puzzle is the USER EXPERIENCE
Vision Is Good, But Set Near-Term Milestones• Team must understand where you are going• Opinions: leader makes decision, and can articulate why• Data!• Keep everyone learning why things succeed or fail – Ship – Learn – Acknowledge
James Victore“In the particular lies the universal”
I Don’t Work For Money; I Work To Do Good Things• Your work is a gift, give it to them!• If there is something you need from the client, always ASK FOR IT!• Infuse humor, sex appeal, memorability
Baratunde Thurstonhttp://www.jackandjillpolitics.com/How to Be Black“Just because you’re using tools, doesn’t mean you’re building things.”