Scrubber System


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Global marketing presentation introducing clean coal burning power plants in the Beijing, China demographic. Identifies implementation costs, barriers to entry and construction costs featuring partnerships with global manufacturing companies.

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Scrubber System

  1. 1. Introducing a “Scrubber” System to Coal Power Plants in Beijing, China A Global Marketing Presentation by: Greg Jackson Frankie Kuhne
  2. 2. Our Presentation will Discuss <ul><li>Background of a “Scrubber” System </li></ul><ul><ul><li>What is it’s purpose? </li></ul></ul><ul><ul><li>Why is it useful? </li></ul></ul><ul><li>Target Market Analysis </li></ul><ul><li>Economic Analysis </li></ul><ul><li>Social & Cultural Analysis </li></ul><ul><li>Political & Legal Analysis </li></ul>
  3. 3. What is the Scrubber System? <ul><li>Instituted in the 1970’s, the Scrubber System is officially known as the Flue Gas Desulfurization (FGD) process </li></ul><ul><ul><li>Mainly effective during the coal burning process </li></ul></ul><ul><ul><li>“ Scrubs” the air before it exits through a cooling tower removing harmful SO2 toxins </li></ul></ul><ul><ul><li>S02 is a major component to acid rain </li></ul></ul>
  4. 4. How does it Work? <ul><li>Conemaugh Power Plant, located in New Florence, Pennsylvania will show us how the Scrubber System actually works and the potential benefits. </li></ul>
  5. 5. Why is it Useful? <ul><li>Major step for coal power plants to “Go Green” </li></ul><ul><li>SO2 is most noted in acid rain and can cause: </li></ul><ul><ul><li>Nausea </li></ul></ul><ul><ul><li>Heart & Lung Disorders </li></ul></ul><ul><ul><li>Respiratory Complications </li></ul></ul><ul><ul><ul><li>Bronchitis </li></ul></ul></ul><ul><ul><ul><li>Asthma </li></ul></ul></ul><ul><ul><li>Premature Death </li></ul></ul><ul><li>Acid Rain is tasteless and can be easily mistaken for clean water </li></ul><ul><li>Can decrease Sulfur Dioxide Emission by over 95% </li></ul><ul><li>Bi-products of the Scrubber System can be used in other concrete products and not discarded in a waste facility. </li></ul>
  6. 6. Welcome to Beijing, China *Home to one of the World’s Most Air Polluted City (World Health Organization estimates that the air quality here is five times above the normal amount)
  7. 7. Target Market Analysis <ul><li>Strictly Business-to-Business Service </li></ul><ul><li>Focused on Coal Fired Power Plants </li></ul><ul><li>Standardized Marketing Process </li></ul>
  8. 8. Beijing: Economic Analysis <ul><li>17.4 million people (end of 2007) </li></ul><ul><li>GDP: exceeded 1 trillion </li></ul><ul><li>GDP per capita: over U.S. $8,000 </li></ul><ul><li>Per capita disposable income of urban residents: 24,725 yuan </li></ul><ul><li>Natural resources: </li></ul><ul><ul><li>coal, iron ore, limestone, marble, granite </li></ul></ul><ul><ul><li>5 rivers flow across the city </li></ul></ul><ul><li>Transportation: Public transits (buses & subways within the city), trains, airplanes, cars, bicycles </li></ul><ul><li>Communication systems: internet, cell and home phones and mail system. </li></ul>
  9. 9. Economic Analysis (Cont’d.) <ul><li>Working Conditions: unstable in some areas (improper wages, dangerous working conditions, no health or accident insurance) </li></ul><ul><li>2008 Unemployment rate: 1.82% </li></ul><ul><ul><li>2009 goal: under 2.5% </li></ul></ul><ul><ul><li>Beijing’s employment image is outstanding </li></ul></ul><ul><ul><li>However, not all jobs offer sufficient working conditions or benefits for the workers. </li></ul></ul>
  10. 10. Beijing: Cultural Analysis <ul><li>Capital city of the Republic of China </li></ul><ul><ul><li>2 nd largest city to Shanghai </li></ul></ul><ul><li>Language: Beijing dialect of Chinese </li></ul><ul><li>Education: similar to U.S. </li></ul><ul><ul><li>Home to many universities and colleges </li></ul></ul><ul><li> </li></ul>
  11. 11. Cultural Analysis (Con’t.) <ul><li>Living conditions: Wide gap between rich and poor </li></ul><ul><li>1.1 million people live with a per capita living space under 6 square meters </li></ul><ul><li>Many people do not even have toilets in their houses </li></ul>
  12. 12. Air Quality <ul><li>Air pollution levels on an average day in Beijing are nearly five times above World Health Organization standards for safety. </li></ul><ul><li>Government regulations were set in place leading up to the Olympics in order to improve air quality for the Games. </li></ul><ul><ul><li>Nearly $17 billion spent </li></ul></ul><ul><ul><li>Public transportation and subways encouraged </li></ul></ul><ul><ul><li>New regulation passed in October 2008 making public transportation mandatory one day a week </li></ul></ul>
  13. 13. Huaneng Beijing Co-Generation plant <ul><li>845-megawatt (MW) coal-fired plant </li></ul><ul><li>Features sulfur removal, water recycling and dust control </li></ul><ul><li>Emits 6 million tons of CO 2 per year </li></ul><ul><li>Their system captures 3300 tons of CO 2 which means that 99.9% of CO 2 is still emitted into the atmosphere </li></ul>
  14. 14. Political & Legal Analysis <ul><li>Political: </li></ul><ul><ul><li>It is a socialist republic ruled by the Communist Party of China under a single-party system </li></ul></ul><ul><li>Legal: </li></ul><ul><ul><li>Many taxes and tariffs on oil, textiles, and other various goods </li></ul></ul><ul><ul><li>Could hinder the possibility of importing materials for construction of the facility </li></ul></ul>
  15. 15. In Conclusion <ul><li>Benefits of the “Scrubber” system are very high and needed in Beijing </li></ul><ul><li>Automated process is safe for the workers </li></ul><ul><li>Rich culture and historical background is dominant in Beijing </li></ul><ul><li>Elimination of SO2 gases will eliminate acid rain and improve air quality. </li></ul>
  16. 16. Sources <ul><li>Macur, Juliet (2008-01-24), &quot; Olympic Teams Vying to Defeat Beijing’s Smog &quot;, The New York Times , </li></ul><ul><li>Post-Olympics Beijing car restrictions to take effect next month </li></ul><ul><li>Beijing's Showcase &quot;Clean Coal“ Power Plant </li></ul><ul><li>“ Beijing’s 2008 GDP expected to exceed 1 trillion.” January 15, 2009. </li></ul><ul><li>“ Beijing to keep unemployment rate below 2.5% in 2009” </li></ul><ul><li>“ Shanghai, Beijing mayors vow to help their residents” </li></ul><ul><li>“ Effects of Acid Rain - Human Health”. June 8, 2007. </li></ul><ul><ul><li> </li></ul></ul><ul><li>Conemaugh Generating Station Virtual Tour DVD </li></ul>
  17. 17. Any Questions?