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Client of The Future - Phd Brainscape

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A presentation about how clients should advertise in the future. It is based on available technologies but a different understanding.

I presented this at Phd's Brainscape 2010 in Dubai - UAE

Published in: Business
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Client of The Future - Phd Brainscape

  1. 1. Brainscape | 24.05.2010 | @fkhater<br />
  2. 2. Can you see into the future?<br />
  3. 3. We have the technology to change the world<br />
  4. 4.
  5. 5.
  6. 6. Simon says: “customer is King”<br />
  7. 7. Did anyone knight the customer?<br />
  8. 8. …Interview in Progress…<br />Customers should manage customer service<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. Need help deciding?<br />Focus group!<br />
  13. 13. How would YOU feel in a “control environment”?<br />
  14. 14. Real insights happen in “reality”<br />
  15. 15.
  16. 16.
  17. 17. Please talk about my product<br />
  18. 18. Products can talk… about their users<br />
  19. 19. Product espionage<br />
  20. 20.
  21. 21.
  22. 22. History has taught us physical retail<br />
  23. 23. Products are now being sold differently<br />
  24. 24. Retailers will still require real-estate and shop design<br />
  25. 25. In-banner transactions<br />
  26. 26.
  27. 27.
  28. 28. Marketing<br />Sales<br />vs.<br />
  29. 29. What if marketing can sell?<br />
  30. 30. Let them sell<br />
  31. 31.
  32. 32.
  33. 33. Where’s the ad?<br />
  34. 34. Everything is an ad<br />Ad for Australian teen<br />Ad for Pakistani officials<br />Ad for Brazilian Gangs<br />Ad for Bangkok demonstrators<br />Ad for Qatar<br />Ad for Al Qa’eda<br />
  35. 35. Can I skip your ad if it’s not relevant?<br />
  36. 36. What about Mobile?<br />
  37. 37. In the mean time, I recommend: Trial and Error<br />
  38. 38. @fkhater<br />fadi@khater.org<br />

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