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HSDCA<br />Egypt vs. Algeria: Quest for 1m pageviews…<br />

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The Brief & Objectives<br />Obtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game<br />

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We developed 7 digital activities<br />

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1<br />

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Received 26 ideas3 of which were implemented <br />

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2<br />

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Achieved 120,000 Click Throughs(MSN forecasted of 50,000)<br />

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Sat, 2010 – 01 – 28 11:15 <br />A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums.<br />3<br />

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- No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums<br />

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4th Initiative:<br />Fadi<br />SEM Campaigns<br /> Multiple Arabic SEM Campaigns leading people to:<br />Vote for their winner (Polls)<br />Chat about their teams (Chatroom)<br />Follow the game live (LiveBox)<br />SEM Campaigns<br />Multiple Arabic SEM Campaigns leading people to:<br />Vote for their winner / (Polls)<br />Chat about their teams (Chatroom)<br />Follow the game live (LiveBox)<br />4<br />

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Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR<br />

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Make sure you do any amendments here<br />5<br />

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Got over 50 retweets by influencers<br />

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Created and advertised a Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia.<br />6<br />

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- 1000 Fans (likes)- More than3,000 comments and posts- Most popular page on the topic<br />

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We also ran a Display<br />advertising campaign <br />7<br />

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4.3m impressions0.5% CTR<br />

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The Results<br />Game Score: Egypt 4 – Algeria 0<br />Website with highest referrals: MSN Messenger<br />Most visiting country: Egypt<br />Page Views Achieved: 1,040,000<br />