Ethnography 1

5,163 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,163
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
189
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Ethnography 1

  1. 1. ETHNOGRAPHY FURKAN KARAMAN
  2. 2. Ethnography <ul><li>Learning from people, </li></ul><ul><li>Finding out what makes them contented, </li></ul><ul><li>Expressing interest in what is important to them </li></ul><ul><li>And letting them to teach you to see the world from their point of view. </li></ul>
  3. 3. Ethnography Process
  4. 4. Observation Types <ul><li>OVERT: </li></ul><ul><li>Ethnographer informs participants of their study and is transparent about research. </li></ul><ul><li>COVERT: </li></ul><ul><li>Ethnography does not inform participants of the study and must balance ethical issue of deception </li></ul>
  5. 6. Ethnographic research access types
  6. 7. Ethnographic research access types
  7. 8. Ethnographic research access types
  8. 10. Disadvantages of Ethnography <ul><li>Being part of only one group. </li></ul><ul><li>Translating field notes into data analysis is extremely hard. </li></ul><ul><li>Ethnography study costs too much </li></ul>
  9. 11. Advantages of Ethnography <ul><li>Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results. </li></ul>
  10. 12. Ethnography Studies

×