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cross platform comparisions

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Online

  1. 1. Online Journalism Multiplatform publishing and digital storytelling Makerere University July 2011 Kampala Uganda Peter Verweij
  2. 2. Digital Revolution <ul><li>Computer and computer network </li></ul><ul><li>Network Society: Manual Castells </li></ul><ul><li>Digitalization of information </li></ul><ul><ul><li>From 3 analogue to 1 digital carrier </li></ul></ul><ul><ul><li>Text, audio, video, stills are all in bits and bytes </li></ul></ul><ul><li>What are the consequences for journalism? </li></ul>
  3. 3. NEWS HARDCOPY ONLINE DIGITAL STORY TELLING PUBLIC Tools: mobile reporting Web2.0 real time web streaming Multiplatform Convergence Management Citizen reporting moderation Interface Integration
  4. 4. Digitalization is Convergence <ul><li>Economic Convergence </li></ul><ul><ul><li>Cooperation between newspapers, TV, radio and online </li></ul></ul><ul><ul><li>Cross platform publishing: same content on more platforms </li></ul></ul><ul><ul><li>Business models: advantages of scale </li></ul></ul><ul><ul><ul><li>Problem of monopolies in media </li></ul></ul></ul><ul><li>Journalistic Convergence </li></ul><ul><ul><li>Digital storytelling; integrating text audio and video, using the strong points </li></ul></ul><ul><ul><li>Each medium has a different grammar </li></ul></ul><ul><ul><li>Goal: better story telling, better informing te public </li></ul></ul>
  5. 5. Business models for online <ul><li>Print: readership is down for national as regional </li></ul><ul><li>Dropping income for ads </li></ul><ul><li>Slashing budget, less journalists </li></ul><ul><li>Income from the web is small </li></ul><ul><ul><ul><li>Free, payed by advertising </li></ul></ul></ul><ul><ul><ul><li>Payed, only for specialized news </li></ul></ul></ul><ul><ul><ul><li>Partly free </li></ul></ul></ul><ul><ul><ul><li>Apps for cell phones </li></ul></ul></ul><ul><ul><ul><li>E-readers </li></ul></ul></ul><ul><ul><ul><li>Clay Shirkey: there is no business model </li></ul></ul></ul>
  6. 6. Convergence <ul><li>Cooperation between media over the platforms </li></ul><ul><li>Levels of convergence </li></ul><ul><ul><ul><li>Cross reference </li></ul></ul></ul><ul><ul><ul><li>Copy content; shovelware </li></ul></ul></ul><ul><ul><ul><li>Cooperation in production and re-using content </li></ul></ul></ul><ul><ul><ul><li>Joint production in converged newsroom </li></ul></ul></ul><ul><ul><ul><ul><li>Example Die Burger in South Africa </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Management models and new roles; assignment editor, central desk, producer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Centralized or decentralized production </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deadlines or rolling deadlines: news first </li></ul></ul></ul></ul>
  7. 7. Role of the Public <ul><li>One way communication: Berelson two step flow; sender and receiver model; </li></ul><ul><li>Two way communication through the internet: interaction; (Jay Rosen) </li></ul><ul><li>Readers is talking back </li></ul><ul><li>Readers are senders and journalists: blogs and twitter </li></ul><ul><li>Citizen reporting </li></ul><ul><li>We media: (Dan Gilmor) </li></ul>
  8. 8. Broadcasting versus web <ul><li>One way </li></ul><ul><li>Centralized </li></ul><ul><li>Controlled </li></ul><ul><li>Smart network, </li></ul><ul><li>“ dumb” terminals </li></ul><ul><li>One-to-many </li></ul><ul><li>Two Way </li></ul><ul><li>Decentralized </li></ul><ul><li>Decontrolled </li></ul><ul><li>“ Dumb” network, </li></ul><ul><li>smart terminals </li></ul><ul><li>Few-to-few, one-to- </li></ul><ul><li>few, one-to-one and </li></ul><ul><li>one-to-many </li></ul>
  9. 9. Broadcasting versus web 2 <ul><li>Strongly vertical, </li></ul><ul><li>weakly horizontal </li></ul><ul><li>Atomized audience: </li></ul><ul><li>connected up, </li></ul><ul><li>disconnected from </li></ul><ul><li>each other </li></ul><ul><li>Channels are </li></ul><ul><li>scarce, attention </li></ul><ul><li>abundant </li></ul><ul><li>Strongly horizontal </li></ul><ul><li>and vertical </li></ul><ul><li>Audience </li></ul><ul><li>atomization </li></ul><ul><li>overcome: falling </li></ul><ul><li>costs to connect </li></ul><ul><li>• Attention is scarce, </li></ul><ul><li>channels (sites) are </li></ul><ul><li>abundant </li></ul>
  10. 10. Assignment <ul><li>Compare and analyze: Online and Hardcopy </li></ul><ul><ul><li>For example Monitor: online, radio and newspapers </li></ul></ul><ul><li>Criteria for analysis: </li></ul><ul><ul><li>Business model </li></ul></ul><ul><ul><li>Cross platform publications </li></ul></ul><ul><ul><li>Levels of convergence </li></ul></ul><ul><ul><li>Digital story telling: how much audio, video, text, stills </li></ul></ul><ul><ul><li>Lay out </li></ul></ul><ul><ul><li>Linking to sources </li></ul></ul>
  11. 11. Assignment 2 <ul><li>3-4 subgroups </li></ul><ul><li>Analysis and presentation on ppt </li></ul><ul><li>1 before lunch, 2 after lunch </li></ul><ul><li>Educational purpose </li></ul><ul><ul><li>Prepare students for online production </li></ul></ul><ul><ul><li>Study examples and understand the problems and limits </li></ul></ul>

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