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Fjord @Webinale in Berlin - The dawning age of the mobile internet

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Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet.
Find out more about fjord at www.fjordnet.com
Follow us on twitter @fjord

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Fjord @Webinale in Berlin - The dawning age of the mobile internet

  1. 1. The Dawning Age of Mobile Internet Martin Tägtström May 31st 2011, Berlin Follow us on Twitter: @Fjord
  2. 2. Hello! “I’m an interaction designer at a service design company” - Martin Tägtström
  3. 3. What’s service design? Slide 3 © Fjord 2010 | Confidential
  4. 4. In different contexts Slide 4 © Fjord 2010 | Confidential
  5. 5. For different purposes Slide 5 © Fjord 2010 | Confidential
  6. 6. In different forms Slide 6 © Fjord 2010 | Confidential
  7. 7. When you really notice it Slide 7 © Fjord 2010 | Confidential
  8. 8. Behind the scenes Slide 8 © Fjord 2010 | Confidential
  9. 9. Interaction design Slide 9 © Fjord 2010 | Confidential
  10. 10. For digital services Slide 10 © Fjord 2010 | Confidential
  11. 11. Approach Mobile internet is huge
  12. 12. Three factors Slide 12 © Fjord 2010 | Confidential
  13. 13. History The White Rabbit put on his spectacles. "Where shall I begin, please your Majesty?" he asked. "Begin at the beginning," the King said gravely, "and go on till you come to the end: then stop.” – Lewis Carroll
  14. 14. Birth of internet Slide 14 © Fjord 2010 | Confidential
  15. 15. Web1.0 / WAP Slide 15 © Fjord 2010 | Confidential
  16. 16. Lesson learned Slide 16 © Fjord 2010 | Confidential
  17. 17. Web 2.0 Slide 17 © Fjord 2010 | Confidential
  18. 18. Mobile internet Slide 18 © Fjord 2010 | Confidential
  19. 19. Not there yet Source: Pinch media Slide 19 © Fjord 2010 | Confidential
  20. 20. Let’s change this Source: Pinch media Slide 20 © Fjord 2010 | Confidential
  21. 21. Paid applications Source: Pinch media Slide 21 © Fjord 2010 | Confidential
  22. 22. Some things to consider High level
  23. 23. 1. It’s about people Slide 23 © Fjord 2010 | Confidential
  24. 24. 2. Technology is your tool Slide 24 © Fjord 2010 | Confidential
  25. 25. 3. Connect people Slide 25 © Fjord 2010 | Confidential
  26. 26. 4. Engage others early Slide 26 © Fjord 2010 | Confidential
  27. 27. 5. Be humble Slide 27 © Fjord 2010 | Confidential
  28. 28. 6. Be brave Slide 28 © Fjord 2010 | Confidential
  29. 29. 7. Don’t think you’re done Slide 29 © Fjord 2010 | Confidential
  30. 30. Design Attract, Delight, Retain
  31. 31. User centered design Slide 31 © Fjord 2010 | Confidential
  32. 32. Design driven process Divergent thinking: Ideate, branch off, broaden ideas. Convergent thinking: Evaluate, narrow down, create a focus, define. Slide 32 © Fjord 2010 | Confidential
  33. 33. Navigation and Hierarchy Create a clear information architecture Avoid loops Be predictable Align with framework Slide 33 © Fjord 2010 | Confidential
  34. 34. Page structure Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to action Slide 34 © Fjord 2010 | Confidential
  35. 35. Delight through visual design Delight the user Know the framework Test your designs on the real screen Test your designs in real context Slide 35 © Fjord 2010 | Confidential
  36. 36. Online specific Any app can be online Slide 36 © Fjord 2010 | Confidential
  37. 37. Don’t forget Support offline use Consider roaming cases All users do not have a data plan Slide 37 © Fjord 2010 | Confidential
  38. 38. Atomisation “Atoms, Not Apps, Will Power the Next-Gen Phones” - Christian Lindholm
  39. 39. Is there any hope for apps? Source: Pinch media Slide 39 © Fjord 2010 | Confidential
  40. 40. 3rd party task Slide 40 © Fjord 2010 | Confidential
  41. 41. Native task Slide 41 © Fjord 2010 | Confidential
  42. 42. APIs Slide 42 © Fjord 2010 | Confidential
  43. 43. Atoms, not apps Slide 43 © Fjord 2010 | Confidential
  44. 44. Tack! martin.taegtstroem@fjord.de www.fjordnet.com Follow us on Twitter: @Fjord
  • Marcoxsz

    Jun. 24, 2011
  • neunzehn80

    Jun. 24, 2011
  • emmanuelvivier

    Jun. 20, 2011

Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet. Find out more about fjord at www.fjordnet.com Follow us on twitter @fjord

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