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#9 THE MOBILE GAP Business Fjord trends 2013

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#9 THE MOBILE GAP Business plays catch-up with adoption In 2013 we are likely to see an intense focus on WHAT’S NEXT 2013 how to make mobile devices pay for most service companies. Wallet initiatives will be at the centre 2013 of this, but expect also innovation in mobile Hardware innovation discovery both from the major platform owners slows: new phones fail (Apple Store and Google Play) and independents to excite like Flurry. We will see an increase in entirely new services and business models driven by mobile-first or mobile-only engagement.2013Households in US At the same time, developing countries (notablyand Europe reach Kenya, Brazil and India) have seen massivean average of 7+ innovation in business models that leverage mobileconnected devices technology. 50% of Kenyas GDP moves through mobile, and most Africans experience the Internet first on a mobile phone. In Kenya, Sudan and Gabon, more than half of adults use mobile money. 2013 Opera acquired for HTML 5 skills by OTT giant 2013 Mobile TV companion apps go mainstream (GetGlue, Zeebox), revenues uncertain Slide 37 © Fjord 2012 | Confidential

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